Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo
References: blog.aboutamazon & designtaxi
Amazon's sign language logo is definitely one for the books. In an attempt to recognize the diversity in the company, as well as the opportunities that stem from this, the e-commerce site began this exciting and empowering project.
The initative is headed by Brendan Gramer who bears the title of a senior UX designer for the company's Consumer Payment's team. He, himself, is deaf and has been a strong presence in pushing Amazon's in-house practices for the better. For example, under Gramer's direction the AmazonPwD was launched. This is an "employee-led group focused on promoting diversity and inclusivity."
The sign language logo incorporates six hands, a dotted Z and the signature smiling arrow. The hope is that it will be able to inspire tolerance, understanding and a "culturally positive environment" for the e-commerce giant.
The initative is headed by Brendan Gramer who bears the title of a senior UX designer for the company's Consumer Payment's team. He, himself, is deaf and has been a strong presence in pushing Amazon's in-house practices for the better. For example, under Gramer's direction the AmazonPwD was launched. This is an "employee-led group focused on promoting diversity and inclusivity."
The sign language logo incorporates six hands, a dotted Z and the signature smiling arrow. The hope is that it will be able to inspire tolerance, understanding and a "culturally positive environment" for the e-commerce giant.
Trend Themes
1. Diversity Recognition Logos - Companies can create inclusive and positive environments by recognizing and celebrating the diversity of their workforce through unique logos and branding.
2. Accessibility Initiatives - The recognition of accessibility needs and the creation of employee-led initiatives can lead to more innovative and inclusive practices within companies.
3. Corporate Social Responsibility - By prioritizing diversity and inclusivity in branding and company initiatives, businesses can demonstrate a strong commitment to social responsibility in their practices.
Industry Implications
1. E-commerce - The recognition of diversity in the workplace and the creation of employee-led initiatives can lead to more innovative and inclusive practices within the e-commerce industry.
2. Design - The creation of unique and meaningful logos that celebrate diversity and accessibility needs can provide opportunities for designers to integrate impactful and purpose-driven design into their work.
3. Technology - In the tech industry, an emphasis on accessibility and inclusivity can drive innovation in product design and development, leading to more user-friendly and accessible technologies.
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