Taobao is Offering Insurance Based on Taylor Swift's Love Life
Alyson Wyers — June 27, 2016 — Business
References: mashable
China's biggest online shopping site Taobao is offering breakup insurance based on Taylor Swift's love life. This follows recent sightings and photos of the singer with The Avengers actor Tom Hiddleston. Even though their budding relationship is unconfirmed, pictures of the two canoodling on some rocks has left everyone, including Taobao and their shoppers, assuming the 1989 songstress has moved on from ex Calvin Harris.
Chinese Internet shoppers and Swifties are now able to take out insurance from some online sellers, who have agreed to pay double if Taylor and Tom breakup. People are using the e-commerce giant to bet on Taylor Swift's love life, and more specifically her new rumored flame. Each bet costs 1 yen.
Image Credit: PA Wire / Press Association Images
Chinese Internet shoppers and Swifties are now able to take out insurance from some online sellers, who have agreed to pay double if Taylor and Tom breakup. People are using the e-commerce giant to bet on Taylor Swift's love life, and more specifically her new rumored flame. Each bet costs 1 yen.
Image Credit: PA Wire / Press Association Images
Trend Themes
1. Online Betting on Celebrity Relationships - Opportunity to create online platforms for users to bet on celebrity relationships, providing a unique form of entertainment and interaction.
2. Celebrity-inspired Insurance - Potential to offer insurance based on the love lives of celebrities, allowing individuals to protect themselves financially based on celebrity relationships.
3. E-commerce-based Relationship Speculation - Creating a marketplace for users to speculate on and invest in celebrity relationships through e-commerce platforms.
Industry Implications
1. E-commerce - E-commerce platforms can integrate online betting and insurance options for users to engage in celebrity relationship speculation.
2. Insurance - Insurance companies can develop innovative policies based on celebrity love lives, tapping into a new market segment.
3. Entertainment - Entertainment companies can create online platforms where users can participate in celebrity relationship speculation, creating a new form of interactive entertainment.
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