The Biotiful Dairy Kefir Yogurt Comes in Four Flavors
Michael Hemsworth — November 13, 2020 — Marketing
References: biotifuldairy & foodbev
The Biotiful Dairy Kefir Yogurt is a new product offering for the UK market that will provide consumers with a tasty way to naturally support their immunity throughout the year. The yogurt comes in four all-natural flavor options including Original, Mango & Lime, Raspberry & Pomegranate and Honey & Ginger, which are all made with British milk that has been fermented with authentic live kefir cultures. The products contain no added sugar to make them a healthful option to choose for enhancing one's diet with a boost of high-quality nutrition.
Founder Natasha Bowes spoke on the new Biotiful Dairy Kefir Yogurt range saying, "With immunity and gut health higher on the consumers agenda than ever, we’re delighted to be able to bring our expertise in kefir making to the yogurt category. Our aim is to cater for more occasions and consumers looking to upgrade their yogurt with a product that combines the very best in nutrition, quality and taste.”
Founder Natasha Bowes spoke on the new Biotiful Dairy Kefir Yogurt range saying, "With immunity and gut health higher on the consumers agenda than ever, we’re delighted to be able to bring our expertise in kefir making to the yogurt category. Our aim is to cater for more occasions and consumers looking to upgrade their yogurt with a product that combines the very best in nutrition, quality and taste.”
Trend Themes
1. Immunity-supporting Cultured Yogurts - Creating yogurt products that naturally support immunity is a growing trend in the food industry.
2. All-natural Flavor Options - Offering a variety of all-natural flavor options for yogurt allows consumers to enjoy different taste experiences while maintaining a healthful diet.
3. Fermented Dairy Products - The use of authentic live cultures in fermented dairy products like kefir yogurt provides a natural and innovative way to enhance gut health.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of new immunity-supporting yogurt products to meet the increasing consumer demand for healthful options.
2. Health and Wellness - The health and wellness industry can seize the opportunity to promote the benefits of kefir yogurt in supporting immunity and gut health.
3. Dairy - The dairy industry can embrace the trend of fermented dairy products and develop innovative kefir yogurt offerings to cater to health-conscious consumers.
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