Mwah! Makes Creamy & Indulgent Dairy-Inspired Products from Plants
Laura McQuarrie — March 6, 2023 — Lifestyle
References: eatmwah & prnewswire
Mwah! is a new food startup that's committed to creating creamy and indulgent dairy-inspired products from plants. With natural flavorings, plant-based proteins and lipids, the team behind the London-based company recreates the qualities of ice cream without the use of animals. The company's unique approach to creating decadent desserts can be experienced with its new plant-based gelato. The all-new Madagascan Vanilla Gelato, powered by plants, is said to mirror the indulgent experience of classic gelato.
Three-year-old food-tech company Next Gen Foods newly acquired Mwah! and at Natural Products Expo West, attendees will get the first taste of soon-to-be-released retail products featuring recipes that use Mwah!'s new plant-based gelato.
Some of the fundamental ingredients of authentic Italian gelato are whole milk, heavy cream and egg yolks, and now, pioneering plant-based brands are crafting quality recipes that feature inventive alternatives for these staples.
Three-year-old food-tech company Next Gen Foods newly acquired Mwah! and at Natural Products Expo West, attendees will get the first taste of soon-to-be-released retail products featuring recipes that use Mwah!'s new plant-based gelato.
Some of the fundamental ingredients of authentic Italian gelato are whole milk, heavy cream and egg yolks, and now, pioneering plant-based brands are crafting quality recipes that feature inventive alternatives for these staples.
Trend Themes
1. Plant-based Gelato - The trend towards plant-based gelato offers opportunities for developing new dairy-free flavors and textures.
2. Dairy Alternatives - Developing dairy-inspired products from alternative plant-based ingredients is a disruptive innovation opportunity for the food industry.
3. Natural Flavorings - The use of natural flavorings in plant-based gelatos offers opportunities for developing clean-label and health-oriented products.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can benefit from the increased demand for plant-based ingredients and products, offering opportunities for innovation in alternative dairy production.
2. Retail - The retail sector can capitalize on the growing demand for dairy-free alternatives, offering new plant-based products for health-conscious and socially-aware consumers.
3. Hospitality - The hospitality industry can offer plant-based gelato as an alternative guest option, catering to the dietary restrictions and preferences of a growing number of customers.
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