The 'Should You Build a Mobile App or Mobile Website' Infographic
Shiori Mine — June 21, 2012 — Art & Design
References: mdgadvertising & psfk
The 'Should You Build a Mobile App or Mobile Website' infographic chart explores the debate between which platform best captures today's growing digital audience. More and more consumers are using their mobile devices to surf and interact online.
In an ideal world, a company would have both options available; however, smaller startups are unlikely to have the necessary capital to do so. Thus, it is important for businesses to consider what type of service they offer and what is most crucial to their consumer strategy. If retainment and time spent with the product is significant, then companies should consider developing an app, which shows more constant periods of usage.
While mobile apps provide a greater scope of navigational tools, they are more expensive to develop and may require approval from app stores. Browser-based mobile sites are much more accessible since they do not limit the market to users of only certain devices.
In an ideal world, a company would have both options available; however, smaller startups are unlikely to have the necessary capital to do so. Thus, it is important for businesses to consider what type of service they offer and what is most crucial to their consumer strategy. If retainment and time spent with the product is significant, then companies should consider developing an app, which shows more constant periods of usage.
While mobile apps provide a greater scope of navigational tools, they are more expensive to develop and may require approval from app stores. Browser-based mobile sites are much more accessible since they do not limit the market to users of only certain devices.
Trend Themes
1. Mobile App Development - Opportunity for startups to invest in developing innovative mobile apps to capture the growing digital audience.
2. Mobile Website Development - Opportunity for businesses to create user-friendly mobile websites to cater to a wider range of users.
3. Consumer Strategy Consideration - Opportunity for companies to analyze their services and determine whether a mobile app or mobile website is more crucial for retaining customers and increasing engagement.
Industry Implications
1. Technology - Opportunity for technology companies to offer development services and solutions for mobile app and mobile website creation.
2. Marketing - Opportunity for marketers to focus on optimizing user experiences and conversions through mobile apps and mobile websites.
3. E-commerce - Opportunity for online retailers to enhance the shopping experience through mobile app or mobile website development, catering to the increasing mobile usage of consumers.
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