Soup-based detox products highlight the evolution of cleansing-focused offerings
Trend - There has been a recent increase in the number of soup-based detox products available to consumers. Such products are ideal for consumers looking for more options with more nutritional value than traditional juice cleanses. These offerings highlight the consumer interest in improving their well-being while maintaining the convenience they have become accustomed to.
Insight - Due to the vast amount of information readily available to consumers, they are more involved in the process of researching and effectively self-prescribing health ingredients. That said, marketing takes a backseat to function specificity and even instruction. Ultimately, these consumers are already aware of what they want and why; brand messaging that is straightforward and fact-forward grants them the autonomy to make their own decisions.
Insight - Due to the vast amount of information readily available to consumers, they are more involved in the process of researching and effectively self-prescribing health ingredients. That said, marketing takes a backseat to function specificity and even instruction. Ultimately, these consumers are already aware of what they want and why; brand messaging that is straightforward and fact-forward grants them the autonomy to make their own decisions.
Workshop Question - Consider how your brand could take inspiration from something your consumers are familiar with to better meet their interests.
Trend Themes
1. Soup-based Detox Products - Consumers are shifting from traditional juice cleanses to soup-based detox products, highlighting their interest in convenience and nutritional value.
2. Plant-based Food Delivery - Businesses like THE FIX + CO are meeting the needs of health-conscious consumers by offering organic and locally sourced food delivery and catering.
3. Superfood Energy Snacks - Wellness-focused brands like Juico are creating healthy and guilt-free snack options like carrot-based energy bites infused with nutritious superfoods.
Industry Implications
1. Health and Wellness - The growing demand for plant-based, organic, and superfood products presents opportunities for companies to cater to informed and health-conscious consumers.
2. Food Delivery and Catering - As more people prioritize convenience and healthy eating, businesses can innovate by offering delivery and catering services that focus on organic and locally sourced ingredients.
3. Beauty and Skin Health - The use of ingredients like carrots, beets, and turmeric in soup cleanses and energy snacks highlights the intersection of beauty and wellness trends, presenting opportunities for disruption in the beauty industry.
