CBD-based products come in drinkable "shot" form
Trend - Similar to the caffeinated or juice-based wellness "shots" that are so commonly consumed by health-minded consumers, CBD-based shots that consumers can ingest and rapidly feel the effects of are on the rise. The growing popularity of such items comes as the cannabis industry continues to work and merge with the wellness space.
Insight - As the cannabis industry grows and impacts categories such as food, personal care, and wellness, the ingredient is introduced to a whole new set of consumers. Wellness-minded consumers, in particular, are responding well to this as they are a group that tends to be more open-minded when faced with new ingredients. The wellness-focused consumer is already exploratory in their pursuit for holistic health.
Insight - As the cannabis industry grows and impacts categories such as food, personal care, and wellness, the ingredient is introduced to a whole new set of consumers. Wellness-minded consumers, in particular, are responding well to this as they are a group that tends to be more open-minded when faced with new ingredients. The wellness-focused consumer is already exploratory in their pursuit for holistic health.
Workshop Question - Conceptualize an adjacent industry that your brand could collaborate with, or be inspired by.
Trend Themes
1. CBD Wellness Shots on the Rise - CBD wellness shots are rapidly growing in popularity as wellness-minded and open-minded consumers seek faster and more potent ways to consume CBD.
2. Functional Drinks in Convenient Shots - CBD shots are part of a growing trend of functional drinks that come in small, portable bottles that provide specific health benefits and are easily consumed on-the-go.
3. Cannabis Industry Merging with Wellness Space - As the cannabis industry grows, it is increasingly impacting categories like food, personal care, and wellness, opening up disruptive innovation opportunities for businesses that can cater to this growing market
Industry Implications
1. Wellness Industry - CBD wellness shots and similar products are disrupting the wellness industry with potent and fast-acting CBD-based solutions for various health concerns.
2. Functional Beverage Industry - CBD shots are part of a wider trend towards functional beverages that provide specific health benefits in convenient, small-sized bottles.
3. Cannabis Industry - As the cannabis industry grows and merges with the wellness space, there are many opportunities for businesses to innovate and cater to the growing demand for high-quality cannabis-based products.
