Jaguar Land Rover's "Seat of the Future" Mimics Walking Motions
Laura McQuarrie — January 21, 2020 — Autos
References: media.jaguarlandrover & luxurylaunches
Sitting for long periods of time can be detrimental to the health of the body but Jaguar Land Rover is developing a "seat of the future" with a shape-shifting design that's meant to boost well-being. For the average person, a sedentary lifestyle involves a lot of sitting, which may not just take place at a work desk but also a long commute home. This innovative new seat prototype is "designed to improve customer wellbeing by tackling the health risks of sitting down for too long" by making constant micro-adjustments that trick the brain into thinking it's walking.
The "morphable" seat being trialed by Jaguar Land Rover’s Body Interiors Research division simulates the rhythms and movements of walking or pelvic oscillation.
The "morphable" seat being trialed by Jaguar Land Rover’s Body Interiors Research division simulates the rhythms and movements of walking or pelvic oscillation.
Trend Themes
1. Shape-shifting Car Seats - Disruptive innovation opportunity: Develop smart car seats that mimic walking motions to improve customer well-being during long commutes.
2. Seat of the Future - Disruptive innovation opportunity: Create innovative seats that make constant micro-adjustments to tackle the health risks of sitting for extended periods of time.
3. Health-boosting Car Seats - Disruptive innovation opportunity: Design car seats that trick the brain into thinking it's walking, promoting customer well-being and reducing sedentary lifestyle risks.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate shape-shifting car seats with advanced technologies to enhance customer comfort and well-being.
2. Health and Wellness - Disruptive innovation opportunity: Develop health-focused car seat solutions to combat the negative health effects of long periods of sitting.
3. Transportation - Disruptive innovation opportunity: Implement shape-shifting car seats in public transportation vehicles to improve passenger comfort and promote active sitting.
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