One Last Version of the Jaguar XJ Will Be Released in the US
Daniel Johnson — November 25, 2019 — Autos
References: jaguarlandrover & hypebeast
The 2019 Jaguar XJ was discontinued in July, however, the company will be making one more special-edition version of the vehicle in honor of its 50th anniversary. The ‘Jaguar XJ Collection Special Edition’ will be limited to 300 makes, each with a price point of $86,025 USD. The car is currently available in the United States, and the company stated that it will not become available in other markets.
The limited-edition XJL model is available in three different colors including 'Santori Black,' 'Yulong White,' and 'Racing Green.' It also has 20-inch wheels in Jaguar's 'Satin Grey' colorway. Special branding was included in the design, where the tread plates read ‘XJ Collection.’
Image Credit: Jaguar
The limited-edition XJL model is available in three different colors including 'Santori Black,' 'Yulong White,' and 'Racing Green.' It also has 20-inch wheels in Jaguar's 'Satin Grey' colorway. Special branding was included in the design, where the tread plates read ‘XJ Collection.’
Image Credit: Jaguar
Trend Themes
1. Special Edition Vehicles - Opportunity for car manufacturers to release limited-edition versions of their models to celebrate milestones and create exclusivity.
2. Limited Availability - Potential to create demand and exclusivity by restricting the availability of a product to a specific market.
3. Branded Design Features - Chance for companies to incorporate special branding elements in product designs to enhance uniqueness and commemorate special occasions.
Industry Implications
1. Automotive - The automotive industry can capitalize on the trend of releasing special edition cars to generate excitement and increase sales.
2. Luxury Goods - Luxury brands can explore the opportunity of limited availability to create a sense of exclusivity and demand among their target customers.
3. Design and Branding - Design and branding agencies can offer their expertise in creating unique and memorable design features for special edition products.
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