The Sincerely Jules x Scunci Collection Comes in at Under $10
Laura McQuarrie — April 10, 2019 — Fashion
References: target & refinery29
Knowing that many people will be looking for an affordable way to put the finishing touches on their summer festival outfits in the coming months, Target is now selling an affordable collection of festival-ready hair accessories. The festival-inspired collection was created by influencer Julie Sariñana (also known as Sincerely Jules) and modern hair accessory creator Scunci, introducing a variety of fun and colorful ways to dress up festival fashion.
The 12-piece Sincerely Jules x Scunci collaboration includes stackable bobby pins with jewel-encrusted or dangling tassel details, star-shaped barrettes, thick silver bobby pins, braid rings, glittery headbands, hair wraps, claw clips and retro velvet scrunchies. The Instagram-friendly accessories offer a quick, easy and cost-effective way to capture the style of an influencer without having to commit to permanent or semi-permanent changes to one's hair.
The 12-piece Sincerely Jules x Scunci collaboration includes stackable bobby pins with jewel-encrusted or dangling tassel details, star-shaped barrettes, thick silver bobby pins, braid rings, glittery headbands, hair wraps, claw clips and retro velvet scrunchies. The Instagram-friendly accessories offer a quick, easy and cost-effective way to capture the style of an influencer without having to commit to permanent or semi-permanent changes to one's hair.
Trend Themes
1. Affordable Festival Accessories - Creating affordable festival accessories opens up an opportunity to tap into the growing demand for cost-effective ways to dress up festival fashion.
2. Influencer-inspired Collections - Collaborating with influencers like Julie Sariñana (Sincerely Jules) to create collections allows brands to capture the style and influence of popular social media personalities.
3. Quick and Temporary Hair Transformations - Providing quick and temporary hair accessories enables consumers to experiment with different styles without the commitment of permanent or semi-permanent changes.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore innovative ways to create affordable festival accessories that cater to the growing demand in the market.
2. Influencer Marketing - The influencer marketing industry has an opportunity to collaborate with popular influencers to create collections and leverage their style and influence to drive sales.
3. Beauty and Haircare - The beauty and haircare industry can develop more quick and temporary hair transformation products to cater to consumers who want to experiment with their hairstyles.
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