Amika's Strobe Contour Kit Adds Dimension to Hair with Highlights & Shadows
Laura McQuarrie — August 21, 2019 — Fashion
This fall, Amika is releasing a three-piece Strobe Contour Kit to help consumers explore hair contouring at home. In the same way that beauty lovers have become familiar with creating the illusion of dimension with everything from eyeshadow and face makeup to body cosmetics, hair contouring can also be used to accentuate different features.
The Strobe Contour Kit is equipped with three easy-to-use hair spray products in different tones: a Levitation contouring highlight, a Sombre contouring lowlight and the Shadowplay contouring accent, which is the darkest of all.
Shading and highlighting hair in certain places can create the illusion of a different face shape but can also make the hair look fuller, highlight best features and diminish areas of imperfections.
The Strobe Contour Kit is equipped with three easy-to-use hair spray products in different tones: a Levitation contouring highlight, a Sombre contouring lowlight and the Shadowplay contouring accent, which is the darkest of all.
Shading and highlighting hair in certain places can create the illusion of a different face shape but can also make the hair look fuller, highlight best features and diminish areas of imperfections.
Trend Themes
1. Hair Contouring - Amika's Strobe Contour Kit offers consumers a DIY hair contouring solution at home.
2. Dimensional Hair - Creating the illusion of dimension with hair contouring products like Amika's Strobe Kit is a disruptive innovation in the beauty industry.
3. Personalized Beauty - Hair contouring kits like Amika's Strobe Contour Kit enable consumers to personalize their hair and accentuate their best features.
Industry Implications
1. Beauty - Hair contouring products like Amika's Strobe Contour Kit are transforming the beauty industry by offering a new way to enhance hair features.
2. Cosmetics - The rise of hair contouring opens up innovative opportunities for cosmetics brands to develop new products and techniques.
3. Hair Care - The emergence of hair contouring as a trend creates a disruptive innovation opportunity for the hair care industry to offer specialized products and services.
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