Lime Crime's 'Plushies' Lip Collection Complements One's Natural Tones
Ellen Smith — January 16, 2018 — Fashion
Lime Crime's 'Plushies' lip collection is encouraging consumers to embrace and enhance their lip's natural tones as the new product line offers a touch of color while promising a comfortable all-day wear.
Ranging from subtle purples to deep pinks and light oranges, this expansive line offers a shade that complements nearly any skin tone. In addition to the color, this line features a unique formula which gives lips a plush but natural-looking appearance. To make matters even more convenient, these lippies promise to offer a transfer-proof finish, meaning wearers won't be finding pesky lipstick marks on their shirt collars, or while taking a bite out of lunch.
Staying consistent with a dessert theme, this line includes playful names like "Jam" or "Gum Drop" and features the same candy-flavored scents.
Ranging from subtle purples to deep pinks and light oranges, this expansive line offers a shade that complements nearly any skin tone. In addition to the color, this line features a unique formula which gives lips a plush but natural-looking appearance. To make matters even more convenient, these lippies promise to offer a transfer-proof finish, meaning wearers won't be finding pesky lipstick marks on their shirt collars, or while taking a bite out of lunch.
Staying consistent with a dessert theme, this line includes playful names like "Jam" or "Gum Drop" and features the same candy-flavored scents.
Trend Themes
1. Natural-tone Lip Products - Natural-tone lip products are disrupting the beauty industry by encouraging consumers to enhance their natural lip tones.
2. Transfer-proof Lipsticks - The rise of transfer-proof lipsticks presents a disruptive innovation opportunity for cosmetics companies to meet consumer demands for long-lasting and stain-free lip products.
3. Playful and Scented Lip Collections - The popularity of playful and scented lip collections opens up opportunities for brands to create unique sensory experiences and attract customers with creative product names.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend of natural-tone lip products by developing innovative formulas and expanding shade ranges to cater to diverse consumer preferences.
2. Beauty - The beauty industry can leverage the demand for transfer-proof lipsticks by investing in research and development to create advanced long-lasting lip products with minimal transfer.
3. Fragrance - The fragrance industry can explore partnerships with lip product brands to incorporate innovative scents into lip collections, enhancing the overall sensory experience for customers.
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