L'Oreal's SXSW Activation Made Perfectly Matched Foundation
Ellen Smith — March 16, 2018 — Fashion
References: lancome-usa & adweek
Fans of personalized cosmetics may be interested in L'Oreal's SXSW activation, as the beauty brand created custom makeup for its guests, using a unique tech-infused process.
This technology was created to ensure that every individual could find their skin's perfect foundation match, as the offerings found in drug store's typically leave a consumer making compromises. To achieve a perfectly matched color, a brand's representative used a handheld machine to assess how light reflected off one's skin. After entering that information into a tablet, an algorithm prompts the machine to select a color, from over 8,000 different shades. Following this, the individual was asked a series of questions regarding their skin's issues. A variety of soothing, nourishing or reparative ingredients, like licorice root or Mulberry extract, were then added into the personalized shade, making for an entirely custom cosmetic.
Image Credit: L'Oreal
This technology was created to ensure that every individual could find their skin's perfect foundation match, as the offerings found in drug store's typically leave a consumer making compromises. To achieve a perfectly matched color, a brand's representative used a handheld machine to assess how light reflected off one's skin. After entering that information into a tablet, an algorithm prompts the machine to select a color, from over 8,000 different shades. Following this, the individual was asked a series of questions regarding their skin's issues. A variety of soothing, nourishing or reparative ingredients, like licorice root or Mulberry extract, were then added into the personalized shade, making for an entirely custom cosmetic.
Image Credit: L'Oreal
Trend Themes
1. Personalized Cosmetics - The trend of personalized cosmetics is disrupting the beauty industry by offering customized products based on individual needs.
2. Tech-infused Beauty - The integration of technology in beauty products and services presents disruptive innovation opportunities for creating personalized experiences.
3. Algorithm-based Solutions - The use of algorithms in cosmetics allows for precise color matching and the inclusion of specific ingredients, revolutionizing product customization.
Industry Implications
1. Beauty - The beauty industry is being transformed by personalized algorithms, enabling customized solutions for consumers.
2. Technology - The integration of technology in the beauty industry opens up new avenues for disruptive innovation in personalized cosmetics.
3. Retail - Retailers can leverage personalized algorithm-based cosmetics to enhance the customer experience and stand out in a competitive market.
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