EmerginC's Branding Highlights Skin-Boosting Ingredients
Jana Pijak — December 14, 2015 — Fashion
Beauty brand emerginC is known for its range of natural skincare remedies that are backed by scientific research. Consisting of popular products like a peptide booster serum, a kombucha face cleanser and a phytocell detox mask, the emerginC product range is proven to make skin more youthful and balanced after use.
The beauty brand's visual identity is inspired by its organic ingredients -- described on each product and referenced with the company's green color scheme. In addition to being 70% organic in its consistency, emerginC's products are infused with powerful botanical and cell extracts that boost skin's texture and vitality.
This scientific skincare range is not only elegantly packaged but its nutritious ingredients are also highlighted on emerginC's social media channels like Instagram and Facebook.
The beauty brand's visual identity is inspired by its organic ingredients -- described on each product and referenced with the company's green color scheme. In addition to being 70% organic in its consistency, emerginC's products are infused with powerful botanical and cell extracts that boost skin's texture and vitality.
This scientific skincare range is not only elegantly packaged but its nutritious ingredients are also highlighted on emerginC's social media channels like Instagram and Facebook.
Trend Themes
1. Natural Skincare Remedies - Disruptive innovation opportunity: Develop innovative skincare products using natural ingredients that are backed by scientific research.
2. Ingredient-focused Branding - Disruptive innovation opportunity: Create branding that emphasizes the key ingredients used in skincare products, making it easier for consumers to make informed choices.
3. Social Media Promotion - Disruptive innovation opportunity: Explore social media platforms like Instagram and Facebook as a medium for showcasing skincare products and engaging with customers.
Industry Implications
1. Beauty & Personal Care - Disruptive innovation opportunity: Introduce innovative skincare products that integrate natural ingredients and scientific research, targeting consumers seeking effective and sustainable beauty solutions.
2. Packaging Design - Disruptive innovation opportunity: Develop innovative packaging solutions that visually communicate the use of natural, nutrient-rich ingredients in skincare products.
3. Social Media Marketing - Disruptive innovation opportunity: Offer specialized social media marketing services to skincare brands, focusing on creative content strategies and engagement tactics.
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