Sweets are receiving a health-conscious overhaul for guilt free enjoyment
Implications - Allergies and diet restrictions have had a strong influence on the food market. As a result, more and more companies are offering more healthful options, even in the unlikely area of desserts. Whether a slight variation on an existing recipe or a new product all together, consumers are demanding a more healthful way to indulge their cravings without the guilt.
Trend Themes
1. Health-conscious Desserts - The trend towards creating desserts with healthful ingredients has been growing as consumers demand more nutritious and guilt-free indulgences.
2. Incorporating Unlikely Ingredients - Food companies and individuals are experimenting with incorporating unexpected ingredients such as avocado and black beans in desserts to make them healthier while retaining the taste.
3. Crystal Healing Properties - Incorporating natural minerals and crystals into food products can enhance perceived health benefits and improve overall physical, mental, and spiritual well-being as seen in the Crystalpops trend.
Industry Implications
1. Food and Beverage - Incorporating healthier ingredients and experimenting with unexpected ingredients can lead to disruptive innovations in the food industry.
2. Wellness - The focus on health and wellness is a growing trend that offers disruption opportunities for industries offering products and services in this space.
3. Fashion and Beauty - The emphasis on crystal healing properties can also be seen in the beauty and fashion industry with the growing trend of crystal-infused products.
