Yahoo!'s Weather App Uses Flickr Photos to Show Current Weather
Laura McQuarrie — May 8, 2013 — Tech
References: mobile.yahoo & highsnobiety
Although there are several minimal and beautifully designed weather apps competing for attention, Yahoo!'s Weather App is one of the newest (and free ones) that will surely give the rest a run for their money.
In addition to providing the current weather conditions, forecasts and other reports, the app uses local Flickr captures based on your specified location to provide background images that depict the weather. The app even lets you choose favorite locations, which is perfect for getting a visual on the weather for a loved one in a different city, or planning ahead for a vacation.
This is a great, personal way to receive weather updates as captured by people in your city. You can even contribute to the images used in the app by submitting to theThe Project Weather Group on Flickr.
In addition to providing the current weather conditions, forecasts and other reports, the app uses local Flickr captures based on your specified location to provide background images that depict the weather. The app even lets you choose favorite locations, which is perfect for getting a visual on the weather for a loved one in a different city, or planning ahead for a vacation.
This is a great, personal way to receive weather updates as captured by people in your city. You can even contribute to the images used in the app by submitting to theThe Project Weather Group on Flickr.
Trend Themes
1. Photo-based Weather Apps - New weather apps are using photos from Flickr to provide background images that depict the current weather, presenting a personalized way to receive weather updates.
2. Visual Weather Reports - Visual media is changing the weather reporting industry by allowing users to see weather reports through photos that provide a more personalized and interesting way of displaying the forecast.
3. Social Weather Forecasting - Social media platforms are being used to enable users to contribute to the images used in the weather apps, making weather forecasting more collaborative and user-centered.
Industry Implications
1. Mobile App Development - Companies that develop mobile apps can explore opportunities to use images and unique visual experiences to create personalized weather apps that offer a new way of presenting weather forecasts.
2. Photography and Media - Photographers and media agencies can collaborate with weather apps to provide visually stunning real-time weather reports that engage the audience while telling a story.
3. Social Media Marketing - Companies leveraging social media can offer opportunities for weather forecast collaborations to create brand recognition-enhancing campaigns that engage followers and inspire brand loyalty.
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