Adult consumers indulge in nostalgic gaming with or without their children
Implications - Today's adult consumer works on a very busy schedule that leaves little time for leisure. With no time for vacation or hobbies, consumers are turning to literal playtime -- with or without their children -- through games that directly mimic their childhood experiences and thus, are targeted to both them and their offspring. Ultimately, consumers may be seeking escape, but they still want to escape to somewhere familiar.
Trend Themes
1. Nostalgia Marketing - Firms design their marketing strategies around nostalgic products to capture the emotional appeal of consumers'
2. Retrofuturism - Modernizing old products with futuristic features to relaunch them by appealing to the consumers’ sense of optimism
3. Customization - Offering consumers opportunities to personalize their purchases by getting involved in product design or related brand activities
Industry Implications
1. Fashion and Retail Industry - Nostalgic-based trends provide opportunities for firms to create new fashion lines inspired by a mix of old styles-futurism
2. Gaming Industry - Designing and manufacturing mobile apps or games centered on nostalgic, older games releases
3. Entertainment Industry - Nostalgic-based ads or re-releases could be an opportunity for creating new TV shows, movies, or music videos
4 Featured, 36 Examples:
248,352 Total Clicks
Date Range:
Sep 13 — Jan 14
Trending:
Mild
Consumer Insight Topics:
