Dubbed 'Starbucks Drake Hands,' This User's Gesture Went Viral
Sarah Dos Santos — October 11, 2013 — Pop Culture
What was meant to be an attempt at seducing a model via text message turned into a viral Instagram trend called Starbucks Drake Hands. The name was given to the sender of the face-caressing video -- his real name is Brody.
It all began when LA model Piper Kennedy gave her number to a persistent barista at a Starbucks. The model later received a text message from Brody of a selfie where he slowly caresses his face, bathed in sunlight, while Drake's "Hold On, We're Going Home" plays softly in the background.
The sweet and now embarrassing gesture ended up on the Internet and became viral when random users started doing the same gesture in ridiculous ways. The parodies are absolutely hilarious!
It all began when LA model Piper Kennedy gave her number to a persistent barista at a Starbucks. The model later received a text message from Brody of a selfie where he slowly caresses his face, bathed in sunlight, while Drake's "Hold On, We're Going Home" plays softly in the background.
The sweet and now embarrassing gesture ended up on the Internet and became viral when random users started doing the same gesture in ridiculous ways. The parodies are absolutely hilarious!
Trend Themes
1. Viral Selfie Trends - Opportunity for businesses to create unique and attention-grabbing selfie trends that can go viral.
2. User-generated Parodies - Innovative brands can encourage users to create parodies of their products or services, leveraging the power of user-generated content.
3. Unconventional Marketing Tactics - Brands can explore unconventional marketing tactics, such as face-caressing videos, to create a buzz and stand out from the competition.
Industry Implications
1. Fashion and Beauty - Fashion and beauty brands can capitalize on selfie trends to promote their products and engage with a wider audience.
2. Entertainment and Media - Entertainment and media companies can leverage user-generated parodies to create buzz around their content and increase engagement.
3. Marketing and Advertising - Marketing and advertising agencies can offer unique and disruptive marketing tactics to their clients, helping them stand out in a crowded marketplace.
5.2
Score
Popularity
Activity
Freshness
