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Sassy Scholastic Shoots

Clean the Sky - Positive Eco Trends & Breakthroughs

The Karmaloop Fall Lookbook is School-Ready

— October 23, 2011 — Fashion
The Karmaloop Fall Lookbook was shot at the Boston Public Library in Boston's Copley Square. The lookbook was the first time a fashion photoshoot was shot within the historic library's walls.

Within the fall Karmaloop lookbook there are shots of the Boston Public Library that highlight the stunning, almost European design sensibilities of Boston's architectural marvel.

The Karmaloop Fall Lookbook features four models prancing through the halls, surrounded by the stunning building details. A play on typical back-to-school photoshoots, Karmaloop brings its flair for verge culture and gives it a scholastic and collegiate feel. The fall line seen in the Karmaloop Fall Lookbook boasts awesome button-ups, jeans and boots for guys, and the girls line is crammed full of fanciful frocks and the famous funky selection of shoes from labels like Irregular Choice and Jeffrey Campbell.

Hot trends features in the Karmaloop lookbook include stunning platform shoes and killer heels for girls, and also a return to animal prints and accessories. One shot in Karmaloop's lookbook features one beautiful, exotic-looking model poised against the wall with several fox tails cascading off her hip. Another features a beautiful northern-European model staring dead-on at the camera with a fur hood perfectly perched around her shoulders.

The male styles seen in the Karmaloop lookbook include a ton of camouflage looks and acute manicured button-ups. While the Karmaloop Fall Lookbook is by no means preppy, the top button is always fastened on the male models' lapels.
The shoot is an awesome collection of cool clothes and architecture, and should be checked out by anyone looking to catch a glimpse of what's hip and historic in Boston.
Trend Themes
1. School-ready Lookbook - Opportunity for clothing brands to incorporate school-inspired elements and back-to-school accessories into their lookbooks
2. European-inspired Design Sensibilities - Opportunity for architects and interior designers to incorporate European-inspired elements into their designs
3. Animal Prints and Accessories - Opportunity for fashion brands and designers to incorporate animal prints and accessories into their collections
Industry Implications
1. Fashion - A chance for fashion brands and designers to explore new and creative ways of showcasing their collections, such as incorporating unique and historic locations for photoshoots
2. Architecture - Opportunity for architects to draw inspiration from historically significant buildings and incorporate unique architectural elements into their designs
3. Interior Design - An opportunity for interior designers to incorporate unique and historic architecture into their designs, creating a blend of traditional and contemporary elements
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