This Target Store Design Reimagines the Shopper Experience
Laura McQuarrie — August 31, 2017 — Business
References: corporate.target & psfk
The recently completed Target store design that can now be found at the Nicollet Mall in downtown Minneapolis boasts a refreshed look that enhances the shopper experience.
The newly remodelled two-storey Target introduces the "next generation of design elements" from the discount store retailer, including a conveniently placed grab-and-go section for busy shoppers, beauty and home goods sections that look like shop-in-shop stations boutiques. The store design also introduces Target shoppers to a section called 'Made in MN' that introduces only a selection of goods that are locally sourced. The store also features cutting-edge technology upgrades, as well as upgraded merchandise displays.
Like the Nicollet Mall Target store, 65 more Target retail locations are set to be redone in this style, with Target's aim being to remodel a third of its stores by 2019.
The newly remodelled two-storey Target introduces the "next generation of design elements" from the discount store retailer, including a conveniently placed grab-and-go section for busy shoppers, beauty and home goods sections that look like shop-in-shop stations boutiques. The store design also introduces Target shoppers to a section called 'Made in MN' that introduces only a selection of goods that are locally sourced. The store also features cutting-edge technology upgrades, as well as upgraded merchandise displays.
Like the Nicollet Mall Target store, 65 more Target retail locations are set to be redone in this style, with Target's aim being to remodel a third of its stores by 2019.
Trend Themes
1. Enhanced Retail Experience - Target's refurbished store design aims to improve the shopper experience through convenient store sections and cutting-edge technology upgrades
2. Shop-in-shop Boutiques - Target's home and beauty goods sections are designed to mimic shop-in-shop boutiques, representing a disruption to traditional retail design
3. Local and Sustainable Sourcing - Target's 'Made in MN' section, featuring locally sourced goods, represents a trend towards sustainability and supporting local businesses within retail stores
Industry Implications
1. Retail Design - Target's innovative store design represents a disruptive opportunity for businesses involved in retail display and layout
2. Technology Upgrades - Target's use of cutting-edge technology within its retail store design represents a disruptive opportunity for technology companies looking to partner with retailers
3. Sustainable Retail - Target's introduction of locally sourced goods and sustainable practices within its stores represents a disruptive opportunity for businesses looking to innovate within the sustainable retail industry
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