The ANTIPODiUM AW10 Collection is 'Ab-Fab'
Meghan Young — March 12, 2010 — Fashion
References: antipodium & lifelounge
Until I stumbled upon the ANTIPODiUM AW10 collection, I was remiss to find that I have never heard of this label before. Considering, however, that it's an Australian London-based brand (do you follow?), I'm not so surprised.
What does surprise me is the fact that this label has not yet reached America. I mean, it has all the fixings to be a huge success! Just take a look at the ANTIPODiUM AW10 collection. Dubbed 'Ab-Fab,' it is absolutely fabulous.
Celebrating the indigenous Australian culture, the ANTIPODiUM AW10 collection is both rustic and refined.
What does surprise me is the fact that this label has not yet reached America. I mean, it has all the fixings to be a huge success! Just take a look at the ANTIPODiUM AW10 collection. Dubbed 'Ab-Fab,' it is absolutely fabulous.
Celebrating the indigenous Australian culture, the ANTIPODiUM AW10 collection is both rustic and refined.
Trend Themes
1. Indigenous Cultural Fashion - There is an opportunity for fashion designers to create collections that celebrate indigenous cultures while incorporating modern design elements.
2. Global Fashion Brand Expansion - International fashion brands have an opportunity to expand their reach by breaking into new markets such as the United States.
3. Cross-continental Fashion Label Collaboration - Fashion designers can collaborate with brands from different continents to introduce unique collections by blending cultural elements from different places.
Industry Implications
1. Fashion - Fashion brands have an opportunity to create culturally-inspired collections that celebrate the diversity of the world's cultures.
2. International Trade - The expansion of fashion brands into new markets offers opportunities for international trade and business partnerships.
3. Tourism - Tourism industries can collaborate with fashion designers to promote their cultural heritage through fashion collections that can attract tourists.
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