Petco Launches Reddy SoHo Flagship Store for Premium Pet Goods
Niko Pajkovic — November 16, 2021 — Business
References: petco & retaildive
Pet goods supply store Petco has announced the opening of Reddy SoHo, a flagship store in New York City dedicated to the company's private brand, Reddy, which specializes in premium pet products.
The brand new store is Petco's first physical location exclusively dedicated to Reddy. According to the company, the luxurious store intends to provide guests with a unique interactive experience in which they can order custom pet tags and monograms, engage with a fresh nutrition station from JustFoodForDogs.com, and even plan pet activities with a staff member.
"This first-of-its-kind boutique will continue fueling that exploration by giving New York City pet parents a hub to bond, recharge, and find the latest must-have gear to style their best lives together," said Nick Konat, Petco's Chief Merchandising Officer.
Image Credit: Reddy SoHo
The brand new store is Petco's first physical location exclusively dedicated to Reddy. According to the company, the luxurious store intends to provide guests with a unique interactive experience in which they can order custom pet tags and monograms, engage with a fresh nutrition station from JustFoodForDogs.com, and even plan pet activities with a staff member.
"This first-of-its-kind boutique will continue fueling that exploration by giving New York City pet parents a hub to bond, recharge, and find the latest must-have gear to style their best lives together," said Nick Konat, Petco's Chief Merchandising Officer.
Image Credit: Reddy SoHo
Trend Themes
1. Immersive Pet Experiences - Businesses can create immersive pet experiences that go beyond traditional store visits to engage and excite pet owners.
2. Premium Pet Products - Providing luxury pet products can differentiate a business and attract pet owners looking for high-quality items for their pets.
3. Personalized Pet Services - Offering personalized services and experiences, such as custom pet tags and activity planning, can provide added value for pet owners.
Industry Implications
1. Pet Retail - By creating immersive and personalized experiences like Petco's Reddy SoHo store, pet retailers can differentiate themselves and attract high-end customers.
2. Pet Food - Developing fresh, high-quality pet food products like JustFoodForDogs can tap into the rising demand for premium pet products.
3. Pet Services - Providing personalized pet services through a brick-and-mortar location or mobile app can meet the needs of busy pet owners and create a new market segment.
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