OSEA and Parachute Created a Sleep Mist and a Bath Soak
Laura McQuarrie — March 19, 2018 — Art & Design
References: oseamalibu & blog.parachutehome
California-based luxury bedding and home goods company Parachute collaborated with OSEA on a two-piece collection of plant-based sleep-inspiring products. With the creation of the scented linen mists and relaxing bath salts, OSEA has officially launched its first-ever home products, marking a venture into a new category—but as with all of its products, the new options are as cruelty-free, vegan, natural and non-toxic as ever, as well as free of harmful chemicals and synthetics.
The scented Linen Mist is offered in two scents, the relaxing Rest and the uplifting Refresh, both made using a blend of essential oils to support different systems of the body. The Sleep Time Bath Salt also features carefully selected essential oils in its formula, such as lavender, which is known for its ability to inspire rest and relaxation.
The scented Linen Mist is offered in two scents, the relaxing Rest and the uplifting Refresh, both made using a blend of essential oils to support different systems of the body. The Sleep Time Bath Salt also features carefully selected essential oils in its formula, such as lavender, which is known for its ability to inspire rest and relaxation.
Trend Themes
1. Plant-based Sleep-inducing Products - There is a growing demand for plant-based products that promote sleep and relaxation, offering an opportunity for companies to innovate in this space.
2. Expansion Into Home Products - Companies like OSEA can expand their product offerings into the home goods market, providing an opportunity for diversification and growth.
3. Cruelty-free and Non-toxic Options - Consumers are increasingly seeking cruelty-free and non-toxic products, creating a chance for businesses to develop innovative solutions in line with these demands.
Industry Implications
1. Luxury Bedding - Luxury bedding companies can consider partnering with wellness brands to create sleep-inspiring products, catering to the growing interest in self-care and well-being.
2. Home Goods - Expanding into the home goods industry, brands can offer plant-based, cruelty-free products to tap into the market of consumers seeking natural and non-toxic options in their homes.
3. Wellness - Wellness brands can venture into the sleep and relaxation category, developing sleep-inducing products that align with their brand values and cater to the rising demand for natural and non-toxic options.
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