Smoothsail is the World's First Premium Sparkling Sake Brand
Laura McQuarrie — July 28, 2022 — Lifestyle
Only the cleanest, premium-grade sake and ultra-filtered water goes into the making of Smoothsail, the world's first-ever canned sparkling sake brand. With clean ingredients, zero sugar and zero sulfites, tannins and gluten (since it is made from Japanese rice wine,) Smoothsail appeals to adults who are looking for an easy-drinking alternative to their favorite canned beverages.
Launched by co-founder and Billboard #1 South Asian artist, Jay Sean, Smoothsail specifically speaks to wellness-focused, experience-loving Millennials and the brand is on a mission to demystify sake and make it both accessible and more widely available. The sparkling sake can be found in fun flavors like peach and berry, which feature the natural sweetness of a monk fruit and stevia extract blend.
Launched by co-founder and Billboard #1 South Asian artist, Jay Sean, Smoothsail specifically speaks to wellness-focused, experience-loving Millennials and the brand is on a mission to demystify sake and make it both accessible and more widely available. The sparkling sake can be found in fun flavors like peach and berry, which feature the natural sweetness of a monk fruit and stevia extract blend.
Trend Themes
1. Premium Canned Beverages - Smoothsail's use of premium-grade sake in a canned format creates an opportunity for other premium beverage types to be packaged in a convenient format.
2. Alternative Alcoholic Beverages - Smoothsail's focus on creating a clean, gluten-free, and sugar-free alternative to traditional alcoholic beverages presents a disruptive innovation opportunity for other companies to create similar products.
3. Demystifying Traditional Beverages - Smoothsail's mission of making sake more accessible presents an opportunity for other companies to create products that help demystify and bring exposure to traditional beverages outside of their native countries.
Industry Implications
1. Alcoholic Beverages - Smoothsail's premium canned sake presents an opportunity for other companies within the alcoholic beverage industry to market and package their products in new and innovative ways.
2. Wellness Beverages - Smoothsail's clean and natural ingredients could inspire other companies within the wellness beverage industry to create products that cater to consumers looking for healthy, yet flavorful drink options.
3. Japanese Cuisine - Smoothsail's mission to demystify sake presents an opportunity for Japanese cuisine companies to further educate consumers on the cultural drink and other traditional cuisine products.
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