Monaco Hard Lemonades Come in Two Flavor Options
Michael Hemsworth — August 26, 2022 — Marketing
References: drinkmonaco & foodbev
The Monaco Hard Lemonades are a series of refreshments for adult consumers to try out as a tartly finished drink perfect for those with a penchant for the namesake summertime drink.
The lemonade drinks come in two options including Original and Peach, which are both formulated with two shots of vodka in each and feature an ABV of 9%. This gives each of the drinks a boozier recipe than other cocktails on the market and will satiate growing demand for higher alcohol options. The drinks are arriving at convenience store locations in the US in 12-ounce cans priced between $2.50 and $2.99.
CEO of Atomic Brands Don Deubler commented on the Monaco Hard Lemonades saying, "Hard Lemonades are a quiet giant and boast a major flavour profile, which is why we felt like our brand was the perfect match for this category. Throughout Monaco Cocktails’ tenure, the brand has been dominating the canned cocktail market by providing high-abv cocktails with a range of liquors and flavours to choose from.”
The lemonade drinks come in two options including Original and Peach, which are both formulated with two shots of vodka in each and feature an ABV of 9%. This gives each of the drinks a boozier recipe than other cocktails on the market and will satiate growing demand for higher alcohol options. The drinks are arriving at convenience store locations in the US in 12-ounce cans priced between $2.50 and $2.99.
CEO of Atomic Brands Don Deubler commented on the Monaco Hard Lemonades saying, "Hard Lemonades are a quiet giant and boast a major flavour profile, which is why we felt like our brand was the perfect match for this category. Throughout Monaco Cocktails’ tenure, the brand has been dominating the canned cocktail market by providing high-abv cocktails with a range of liquors and flavours to choose from.”
Trend Themes
1. High-abv Canned Cocktails - The growing demand for higher alcohol options presents an opportunity to create other canned cocktails with a higher ABV than currently on the market.
2. Fruit-flavored Alcoholic Beverages - The popularity of fruit-flavored drinks can inspire other alcoholic beverages with a range of fruit flavors to choose from.
3. Non-malt Beverages - Developing alcoholic beverages without malt can appeal to consumers who are sensitive to gluten or who prefer different taste profiles.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the trend of high-ABV canned cocktails and fruit-flavored alcoholic beverages.
2. Convenience Stores - Convenience stores can benefit from carrying a range of convenient, pre-made alcoholic beverages that keep up with the latest trends.
3. Gluten-free Foods - The non-malt aspect of Monaco Hard Lemonades can inspire the production of other gluten-free alcoholic beverages that cater to gluten-sensitive consumers.
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