The Captain Morgan Strawberry Daiquiri is Ready to Enjoy Anytime
Michael Hemsworth — March 23, 2023 — Lifestyle
References: captainmorgan & talkingretail
The Captain Morgan Strawberry Daiquiri premixed cocktail is the latest addition to the brand's ready-to-drink (RTD) portfolio that's set to deliver exceptional taste in a convenient way.
The cocktail features the signature flavor the namesake cocktail and is crafted using Captain Morgan rum to prioritize a high-quality recipe. Arriving in the UK, the canned cocktail is launching into convenience and wholesale channels in slim 250ml cans, and builds on the success of other RTD libations presently on the market. The drink replicates the bar-inspired refreshment perfectly and is arriving in a timely manner to coincide with the change of seasons.
Captain Morgan Marketing Manager, Diego GB Lizzy True spoke on the Captain Morgan Strawberry Daiquiri saying, "This latest innovation leans into shoppers’ desire for convenience, as well as the booming popularity of cocktails, with two in five consumers in the on-trade now choosing to drink cocktails at least once a week."
The cocktail features the signature flavor the namesake cocktail and is crafted using Captain Morgan rum to prioritize a high-quality recipe. Arriving in the UK, the canned cocktail is launching into convenience and wholesale channels in slim 250ml cans, and builds on the success of other RTD libations presently on the market. The drink replicates the bar-inspired refreshment perfectly and is arriving in a timely manner to coincide with the change of seasons.
Captain Morgan Marketing Manager, Diego GB Lizzy True spoke on the Captain Morgan Strawberry Daiquiri saying, "This latest innovation leans into shoppers’ desire for convenience, as well as the booming popularity of cocktails, with two in five consumers in the on-trade now choosing to drink cocktails at least once a week."
Trend Themes
1. Canned Cocktails - The rise of canned cocktails presents opportunities for beverage companies to create convenient, on-the-go alcoholic drinks for consumers.
2. Ready-to-drink (RTD) Beverages - The increasing demand for convenient and portable beverages creates an opportunity for companies to produce high-quality, RTD drinks that appeal to consumers' desire for convenience.
3. Bar-inspired Refreshments - Creating canned cocktails that perfectly replicate the taste and experience of bar-inspired refreshments is an opportunity for companies to capitalize on the growing popularity of cocktails among consumers.
Industry Implications
1. Beverage Industry - Beverage companies can take advantage of the rise in popularity of canned and RTD drinks by producing high-quality, convenient drinks that appeal to consumers' desire for on-the-go refreshment.
2. Alcohol Industry - The growing demand for easy and convenient alcoholic beverages presents an opportunity for companies in the alcohol industry to create innovative products that cater to consumers who want to enjoy premium drinks without the hassle of mixing them themselves.
3. Convenience Store Industry - As consumers increasingly seek out convenient and portable beverages, convenience stores can capitalize on this trend by stocking a wide variety of high-quality, ready-to-drink beverages that appeal to consumers' desire for convenience and portability.
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