Hiro Saketini is the First Saketini RTD in the United States Market
Laura McQuarrie — December 7, 2022 — Lifestyle
Hiro Sake is known for its award-winning, handcrafted and premium sake from Japan and it is introducing a first-of-its-kind sake cocktail to consumers in the United States. Hiro Saketini is the first ready-to-drink Saketini in the US market and its debut in Florida this month is set to be followed by additional flavors in 2023.
Hiro Saketini is ready to be enjoyed in flavors like Black Cherry and Watermelon, which respond to the demand for single-serve, ready-to-drink cocktails among consumers who are searching for convenient refreshments for enjoyment at home, the beach or at parties. "When we launched Hiro Sake in 2011 we were hopeful that the U.S. market for sake would grow, develop and mature – and it did," said Carlos Arana, Hiro Sake co-founder and CEO.
Hiro Saketini is ready to be enjoyed in flavors like Black Cherry and Watermelon, which respond to the demand for single-serve, ready-to-drink cocktails among consumers who are searching for convenient refreshments for enjoyment at home, the beach or at parties. "When we launched Hiro Sake in 2011 we were hopeful that the U.S. market for sake would grow, develop and mature – and it did," said Carlos Arana, Hiro Sake co-founder and CEO.
Trend Themes
1. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails presents an opportunity for innovative sake cocktail makers like Hiro Sake to capture market share.
2. Single-serve Beverages - The demand for single-serve, convenient beverages like Hiro Saketini responds to consumers' preference for on-the-go and at-home refreshments.
3. Premium Ready-to-drink Beverages - The introduction of premium ready-to-drink beverages like Hiro Saketini offers an opportunity to tap into the growing consumer demand for high-quality, accessible cocktails.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry has an opportunity to expand their product line and target consumers with ready-to-drink cocktails like Hiro Saketini.
2. Packaged Beverages - The rise of single-serve, on-the-go beverages like Hiro Saketini presents an opportunity for packaged beverage makers to tap into the trend towards convenient refreshments.
3. Bar and Nightclub - The introduction of ready-to-drink, premium cocktails like Hiro Saketini presents an opportunity for bars and nightclubs to attract new customers with innovative options.
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