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Caffeine Ubiquity

Caffeinated ingredients are popping up in products far beyond coffee

Implications - Reflecting an obsession with both coffee culture and staying physically sharp, caffeinated ingredients are being integrated into even the most unexpected of foods. Adding a unique value to products that are typically bought based on taste alone, this kind of innovation helps brands stand out in a competitive market where products tend to be similar to one another. This value-add approach to goods not only applies to the food industry, but far beyond that. Companies who are able to integrate a secondary function into their products create more incentive for consumers.
Trend Themes
1. Caffeine Infusion - Caffeine-infused ingredients are being integrated into even the most unexpected foods and products to add unique value.
2. Alternative Energy Sources - Caffeine-infused foods and drinks are providing consumers with alternative energy sources aside from traditional coffee or energy drinks.
3. Innovative Product Functions - Companies integrating a secondary function, such as caffeine, into their products are creating more incentive for consumers and standing out in a competitive market.
Industry Implications
1. Food and Beverage - Caffeine-infused foods and drinks are disrupting this industry in unexpected ways, creating new and innovative product offerings.
2. Health and Wellness - With the inclusion of caffeine in unexpected products, health and wellness professionals are redefining what alternative energy sources can look like.
3. Consumer Goods - Companies who innovate by integrating a secondary function, such as caffeine, into their products are creating more consumer demand for unique and valuable goods.
1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
297,638 Total Clicks
Date Range:
Sep 12 — Jul 13
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Caffeine-Filled Chocolate Treats
Caffeine-Filled Chocolate Treats
This Tub of Caffeinated Candy Equals to 50 Cups of Coffee
If you just can’t seem to get enough of a caffeine fix in the morning, and want something that will boost you up during the day, then these caffeinated candy treats will allow you to... MORE
Caffeinated Gummy Bears
Caffeinated Gummy Bears
The Energy Gummi Bears Offer an Energy-Boosting Dose of Sweetness
Over-tired office workers will rejoice to know that, with the new Energy Gummi Bears, they no longer have to shell out five dollars a coffee to get their caffeine fix. These gummies, available... MORE
Caffeinated Breakfast Pastries
Caffeinated Breakfast Pastries
The Apple Yogurt Coffee Cake is Made with Coffee
Cupcakes and Cashmere’s Apple Yogurt Coffee Cake post falls in line with writer Emily Schuman’s preference for a quick breakfast. While this pastry is quite sweet, she asserts that it is &... MORE
Intoxicating Cocktail Milkshakes
Intoxicating Cocktail Milkshakes
This White Russian Milkshake is a Cocktail as a Forzen Beverage
For those adults who nostalgically love deliciously creamy milkshakes, this White Russian cocktail recipe combines Kahlua and milkshakes to create one tasty booze-filled childhood-inspired drink.... MORE
Caffeinated Spicy Condiments
Caffeinated Spicy Condiments
The DoubleKick Specialty Hot Sauce Packs Two Punches
For those who enjoy a spicy kick in the mornings, they can simultaneously get an extra jolt of caffeine to go with their spice when they use the DoubleKick Caffeinated Specialty Hot Sauce. There is... MORE
Caffeinated Cinema Snacks
Caffeinated Cinema Snacks
The Bio Fuel Popcorn Provides a Jolt of Energy
The Bio Fuel Popcorn is infused with caffeine to give one a jolt when needed. Unlike energy drinks, which have become quite popular over the years, this product offers an edible snack that provides... MORE

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