Caffeinated ingredients are popping up in products far beyond coffee
Implications - Reflecting an obsession with both coffee culture and staying physically sharp, caffeinated ingredients are being integrated into even the most unexpected of foods. Adding a unique value to products that are typically bought based on taste alone, this kind of innovation helps brands stand out in a competitive market where products tend to be similar to one another. This value-add approach to goods not only applies to the food industry, but far beyond that. Companies who are able to integrate a secondary function into their products create more incentive for consumers.
Trend Themes
1. Caffeine Infusion - Caffeine-infused ingredients are being integrated into even the most unexpected foods and products to add unique value.
2. Alternative Energy Sources - Caffeine-infused foods and drinks are providing consumers with alternative energy sources aside from traditional coffee or energy drinks.
3. Innovative Product Functions - Companies integrating a secondary function, such as caffeine, into their products are creating more incentive for consumers and standing out in a competitive market.
Industry Implications
1. Food and Beverage - Caffeine-infused foods and drinks are disrupting this industry in unexpected ways, creating new and innovative product offerings.
2. Health and Wellness - With the inclusion of caffeine in unexpected products, health and wellness professionals are redefining what alternative energy sources can look like.
3. Consumer Goods - Companies who innovate by integrating a secondary function, such as caffeine, into their products are creating more consumer demand for unique and valuable goods.
