Halfpops Present Undercooked Kernels
Jana Pijak — November 7, 2011 — Lifestyle
References: coolhunting & facebook
Halfpops is the newest eco-friendly snack around, and it proves that greatness comes in small packages.
The treat is made from half-popped popcorn kernels, and is available in two delicious flavours: natural butter and pure ocean salt, and natural aged white cheddar. The organic and healthy snack is a gluten-free choice that gives purpose to half-popped kernels, pieces often discarded by popcorn eaters. These crisp and crunchy kernels are the perfect treat for on-the-go snackers, and are anything but an accidental success. The sophisticated manufacturing process requires "manipulating the moisture content of the kernels" according to the CEO and co-founder Mike Fitzgerald. This complex process keeps kernels from fully popping and ensures that nothing is wasted.
These bite-sized munchies give an inventive and bold twist to a classic idea.
The treat is made from half-popped popcorn kernels, and is available in two delicious flavours: natural butter and pure ocean salt, and natural aged white cheddar. The organic and healthy snack is a gluten-free choice that gives purpose to half-popped kernels, pieces often discarded by popcorn eaters. These crisp and crunchy kernels are the perfect treat for on-the-go snackers, and are anything but an accidental success. The sophisticated manufacturing process requires "manipulating the moisture content of the kernels" according to the CEO and co-founder Mike Fitzgerald. This complex process keeps kernels from fully popping and ensures that nothing is wasted.
These bite-sized munchies give an inventive and bold twist to a classic idea.
Trend Themes
1. Eco-friendly Snacks - There is room for disruptive innovation in the healthy and organic snack industry with more eco-friendly and sustainable options like Halfpops.
2. Upcycling Food Waste - The upcycling of food waste into tasty snacks, such as Halfpops, offers a possible disruptive innovation opportunity for reducing waste.
3. Half-pop Snacks - A trend towards half-popped snacks has emerged, fuelled by the demand for unique and crunchy snack options like Halfpops.
Industry Implications
1. Snack Food Industry - In the snack food industry, companies can differentiate themselves by offering unique and innovative snacks such as Halfpops.
2. Organic Foods Industry - Organic food companies can tap into the growing demand for healthy snack options by offering eco-friendly and organic snack options like Halfpops.
3. Food Waste Industry - Companies can tackle food waste by looking for creative and tasty ways to use food by-products, like Halfpops have with their half-popped kernels.
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