Brands create custom overnight experiences for their consumers
Trend - Brands are not simply collaborating with those in the hospitality industry, but rather, they’re creating completely branded overnight experiences of their own. These branded hotels allow retailers to showcase their products and services while creating interactive environments.
Insight - As the ever-growing experience economy accelerates, many consumers—especially Millennials—place a premium on interactive experiences that are memorable, engaging, and immersive. This stems from a desire for more unique activations where individuals can socially interact with the brand and one another, facilitating a type of culture around experience and allowing consumers to feel more comfortable.
Insight - As the ever-growing experience economy accelerates, many consumers—especially Millennials—place a premium on interactive experiences that are memorable, engaging, and immersive. This stems from a desire for more unique activations where individuals can socially interact with the brand and one another, facilitating a type of culture around experience and allowing consumers to feel more comfortable.
Workshop Question - How could you create a story or social experience around your products and services? How can you make it more of an event than merely a point of purchase?
Trend Themes
1. Branded Hotels - Brands are creating completely branded overnight experiences of their own
2. Immersive Experiences - Consumers place a premium on interactive experiences that are memorable, engaging, and immersive
3. Multi-sensory Hotels - Hotels that stimulate guests' senses, such as sight, sound, smell and touch are becoming popular
Industry Implications
1. Hospitality Industry - Brands are utilizing the hospitality industry to create immersive experiences for consumers
2. Gaming Industry - The gaming industry is partnering with the hospitality industry to provide immersive experiences for gamers
3. Beauty Industry - The beauty industry is expanding their high-end aesthetics to the world of hospitality
4 Featured, 36 Examples:
191,839 Total Clicks
Date Range:
Oct 17 — Oct 18
Trending:
Hot
Consumer Insight Topics:
