Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Luxe Protection

Brands offer luxurious condoms that aim to cement the habit of using protection

Trend - The adoption of luxurious branding or designs for condoms is on the rise, as brands seek to both standout and cement the use of condoms as part of consumer's sexual health-related rituals. This branding shift gives companies an edge over competitors that tend to prioritize more suggestive campaigns when it comes to sex.

Insight - Since Millennials value the overall experience of a product—this includes the intended functionality and the visual aesthetic—and since novelty is a strong part of purchasing decisions for this demographic, many consumers place a premium on well-curated offerings that allow them to feel glamorous and special. This preference is applied across all possible facets of one's lifestyle and in some cases, it reflects the shifting values of younger generations toward more open cultures that are liberated from traditional societal taboos.
Workshop Question - How could your company rebrand one of its more common products or services?
Trend Themes
1. Luxe Condoms - As brands offer luxurious condom alternatives, similar branding trends may be applied to other health products dealing with taboos.
2. Ethical Packaging - Recreating conventional packaging with minimalist design choices and gradient colors may provide an elegant and fresh branding shift for more mundane products.
3. Gender-inclusive Design - Maude's gender-inclusive design elements proved successful in simplifying sexual product categories, which can be beneficial for freeing other once-stigmatic products from gendered packaging or branding.
Industry Implications
1. Health and Wellness - Brands selling health products can package and create appealing designs of their products to conform to Millennial value of embracing modern, all-inclusive cultures.
2. Fashion and Accessories - Condom fashion design options for Ready-to-Wear pieces can provide an innovative branding shift for fashion items illustrating how a product’s visual aesthetic is displayed can be critical to a product's success.
3. Environment and Sustainability - Care Condoms’ focus on environmental preservation is an example of how industries can promote social and environmental causes to complement commercial pursuits, satisfying the conscious consumer trend.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
163,779 Total Clicks
Date Range:
May 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Related Examples

Fashion Label-Branded Afternoon Tea
Fashion Label-Branded Afternoon Tea
Moschino and Ritz Carlton Work on a Hi Tea Menu Concept
High-Fashion Vodka Bottles
High-Fashion Vodka Bottles
CÎROC Collaborated with Moschino on a Stylish Limited-Edition Bottle
Stylish Designer Pet Fashion
Stylish Designer Pet Fashion
Moschino Collaborates with H & M on Chic Outfits for Furry Friends
Interior Design Fashion Collaborations
Interior Design Fashion Collaborations
The H&M x GP & J Baker is a Rich Printed Fashion Collection
Cozy Mismatched Lingerie Sets
Cozy Mismatched Lingerie Sets
H&M Partners with Love Stories for a Playful Line of Intimates
Smart Male Vibrators
Smart Male Vibrators
The MysteryVibe Tenuto is the Company's First Male-Focused Vibrator
Songstress-Inspired Unisex Apparel
Songstress-Inspired Unisex Apparel
Miley Cyrus and Converse Team Up for a Patterned Capsule
Designer-Branded Fast Fashions
Designer-Branded Fast Fashions
Jeremy Scott and Gigi Hadid are Promoting Moschino and H&M's Line
Flight Attendant-Inspired Runways
Flight Attendant-Inspired Runways
The Moschino Fall 2018 Boasts Ensembles of Colorful Suits
Same-Sex Gift Sets
Same-Sex Gift Sets
FOREO's HIS & HIS Gift Set Include Two Silicone Toothbrushes
Inclusive Sensual Indie Games
Inclusive Sensual Indie Games
The NSFWare Video Game Shows Intimacy in a More Realistic Way
Provocative Runway Shows
Provocative Runway Shows
Moschino Recently Debuted Its Sultry Fall 2018 Collection
90s Mixtape-Inspired Cosmetics
90s Mixtape-Inspired Cosmetics
MAC and Jeremy Scott Joined to Create a Line of Retro Palettes
Vegan Peanut Milks
Vegan Peanut Milks
Elmhurst Milked's 'Milked Peanuts' is an Innovative Nut Beverage Product
Protein-Rich Vegan Mayonnaise
Protein-Rich Vegan Mayonnaise
Rubies in the Rubble's Vegan Aquafaba Mayo is Made Without Egg
Plant-Based Meat-Free Tacos
Plant-Based Meat-Free Tacos
The Tallboy Taco 'Impossible Taco' is Made with Meatless Ingredients
Vegan Deli Meats
Vegan Deli Meats
Quorn Released a New Line of Vegan Deli Meat Slices
Vegan-Friendly Prepackaged Meals
Vegan-Friendly Prepackaged Meals
The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free
Provocative Online Dating Campaigns
Provocative Online Dating Campaigns
OkCupid's DTF Campaign Reclaims the Suggestive Acronym
Consent-Promoting Condoms
Consent-Promoting Condoms
The 'Wait' Project Emphasizes the Importance of Enthusiastic Consent
Millennial Fertility Tests
Millennial Fertility Tests
Modern Fertility Developed an Affordable At-Home Fertility Test
Millennial TV Intimacy Toys
Millennial TV Intimacy Toys
The Broad City x Lovehoney Intimate Toy Line Celebrates the New Season
Converted Sex Shop Studios
Converted Sex Shop Studios
Persimmon Hills Architects Transformed a Sex Shop into a Tiny Studio
Biblical Condom Wrappers
Biblical Condom Wrappers
'Eden Condoms' Feature Iconic Images of Adam and Eve On the Packaging
Intuitive Smart Condom Rings
Intuitive Smart Condom Rings
This Condom Takes a Variety of Measurements During Intercourse
Male Gel Contraceptives
Male Gel Contraceptives
'Vasalgel' Successfully Blocked Fertility in Test Trials
Innuendo-Heavy Condom Ads
Innuendo-Heavy Condom Ads
This Trojan Commercial Playfully Explores the Qualities of Its Products
Educational Condom Vending Machines
Educational Condom Vending Machines
These Vending Machines are Designed to Promote Safe Sex
Subtle Condom Branding
Subtle Condom Branding
This Condom Brand Avoids Cliches in Its Design Theme
Condom Delivery Services
Condom Delivery Services
SMS Contraceptive is a Discrete Way to Acquire Condoms in India
play_circle_filledCondom Design Competitions
Condom Design Competitions
Toronto Public Health is Asking Artists to Make a City-Centered Wrapper
Condom Branding Concepts
Condom Branding Concepts
This Condom Packaging Was Inspired by Pantone Swatches
Grouped Condom Packs
Grouped Condom Packs
These Condoms are Offered in More Convenient Packaging
Vegetable-Flavored Contraceptives
Vegetable-Flavored Contraceptives
The Durex Eggplant Condoms Parody the iOS Emoji
play_circle_filledRapper-Written Condom Ads
Rapper-Written Condom Ads
Lil Dicky Helped to Write This Comical Commercial for Trojan Condoms