BrewDog Launched Its Own Beer-Centric TV Network and Subscription Service
Laura McQuarrie — August 28, 2018 — Pop Culture
References: brewdognetwork & foodandwine
BrewDog recently opened the doors to its beer-centric hotel in Ohio and it is continuing to serve craft beer lovers by launching a first-of-its-kind beer network for TV.
'The BrewDog Network' is touted as the "first-ever craft beer streaming TV network" and it gives beer lovers the chance to tune into content that covers the intersection of alcohol, food, travel, business and adventure. The launch of this new TV network introduces a new subscription service from BrewDog, where members will be able to receive hundreds of hours of on-demand video content for just $5 monthly.
As far as what people can expect to be entertained by on The BrewDog Network, there are programs like 'Are You Smarter Than a Drunk Person' and food pairing shows like 'Burgers and Beers.'
'The BrewDog Network' is touted as the "first-ever craft beer streaming TV network" and it gives beer lovers the chance to tune into content that covers the intersection of alcohol, food, travel, business and adventure. The launch of this new TV network introduces a new subscription service from BrewDog, where members will be able to receive hundreds of hours of on-demand video content for just $5 monthly.
As far as what people can expect to be entertained by on The BrewDog Network, there are programs like 'Are You Smarter Than a Drunk Person' and food pairing shows like 'Burgers and Beers.'
Trend Themes
1. Craft Beer TV Network - The rise of craft beer TV networks presents an opportunity for beer brands to showcase their products and engage with beer enthusiasts in a new and immersive way.
2. Subscription-based Content - The popularity of subscription-based content platforms offers an innovative opportunity for businesses to create specialized streaming services that cater to niche audiences, such as craft beer lovers.
3. Alcohol and Entertainment Integration - The integration of alcohol, entertainment, and media platforms opens avenues for brands to create unique experiences that combine the enjoyment of beverages with engaging content.
Industry Implications
1. Craft Beer - Craft beer companies can leverage the BrewDog Network's success by launching their own beer-centric TV networks, providing consumers with exclusive content and building brand loyalty.
2. Streaming Media - The launch of craft beer streaming TV networks creates opportunities for streaming media platforms to partner with breweries and develop curated channels for beer-related content.
3. Food and Beverage - Restaurants, breweries, and food and beverage brands can explore collaborations with the BrewDog Network and similar platforms to create shows that pair their products with craft beers, enhancing the dining experience.
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