Cinnabon's New Bon Bites Provide a New Way to Indulge
Katherine Pendrill — September 22, 2016 — Lifestyle
Cinnabon recently introduced a new bite-sized treat for those who want to indulge in something sweet without purchasing an over-sized dessert. With a growing number of consumers looking for small, shareable treats, these bite-sized cinnamon buns are the perfect option.
The new Cinnabon Bon Bites are exactly the same as the chain's Classic Cinnabon Roll in that they contain warm dough filled with Makara Cinnamon and topped with an indulgent cream cheese frosting. The main difference between the chain's original cinnamon buns and the new version is that the Bon Bites come in tiny portions that make them perfect for snacking or sharing with friends.
Available individually or in packs of 24, Cinnabon's new Bon Bites demonstrate a response to the growing demand for snack-sized fast food and small indulgences.
The new Cinnabon Bon Bites are exactly the same as the chain's Classic Cinnabon Roll in that they contain warm dough filled with Makara Cinnamon and topped with an indulgent cream cheese frosting. The main difference between the chain's original cinnamon buns and the new version is that the Bon Bites come in tiny portions that make them perfect for snacking or sharing with friends.
Available individually or in packs of 24, Cinnabon's new Bon Bites demonstrate a response to the growing demand for snack-sized fast food and small indulgences.
Trend Themes
1. Snack-sized Treats - Creating smaller, portion-controlled versions of classic treats can appeal to consumers looking to indulge without overeating.
2. Shareable Desserts - Consumer demand for smaller, shareable desserts can be met with bite-sized versions of classic treats.
3. Upselling with Variety Packs - Selling smaller portions as part of a variety pack can encourage consumers to try multiple flavors and increase revenue.
Industry Implications
1. Fast Food Chains - Innovative snack-sized treats can attract and retain customers for fast food chains looking to stand out in a saturated market.
2. Bakery and Pastry Shops - Small, shareable treats can cater to customers looking for a guilt-free indulgence at bakeries and pastry shops.
3. Food and Beverage Retailers - Variety packs of portable, snack-sized desserts can be a profitable offering for grocery stores and other food and beverage retailers.
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