This Concentrated Laundry Detergent Bottle Features 'Easy Dose' Tech
Laura McQuarrie — October 5, 2018 — Eco
References: amazon & fastcompany
Laundry detergent bottles, like many other household cleaners, are mostly made with water as the first ingredient—and Seventh Generation spotted an opportunity to reduce its standard bottle size and at the same time, reduce wasted energy and shipping costs associated with transporting heavier bottles.
Seventh Generation specifically developed its new concentrated laundry detergent for Amazon, which features half the water, 60% less plastic and a 75% reduction in weight, yet the compact new 23.1-ounce bottle still contains enough product to wash as many loads as the 100-ounce size.
As a concentrated product, only a sparing amount of the detergent needs to be used with each laundry load. As such,
Seventh Generation integrated Easy Dose Auto Dosing Technology to measure the right amount of product with a single squeeze of the bottle.
Seventh Generation specifically developed its new concentrated laundry detergent for Amazon, which features half the water, 60% less plastic and a 75% reduction in weight, yet the compact new 23.1-ounce bottle still contains enough product to wash as many loads as the 100-ounce size.
As a concentrated product, only a sparing amount of the detergent needs to be used with each laundry load. As such,
Seventh Generation integrated Easy Dose Auto Dosing Technology to measure the right amount of product with a single squeeze of the bottle.
Trend Themes
1. Concentrated Products - The trend towards concentrated products allows for reduced packaging and transportation costs while maintaining the same functionality.
2. Easy Dose Technology - The integration of Easy Dose Auto Dosing Technology provides a convenient and precise way for consumers to measure the right amount of product, reducing waste and ensuring optimal product usage.
3. Sustainable Packaging - Reducing plastic usage in packaging, like Seventh Generation's lightweight detergent bottle, is a growing trend in the industry as companies strive to minimize environmental impact.
Industry Implications
1. Cleaning Products - The cleaning products industry can leverage the trend towards concentrated products and easy dosing technology to create more convenient and eco-friendly cleaning solutions.
2. E-commerce - As Seventh Generation developed its concentrated detergent specifically for Amazon, this trend aligns with the growing e-commerce industry, presenting opportunities for other companies to create products tailored for online retail platforms.
3. Sustainable Packaging - The sustainable packaging industry can take inspiration from Seventh Generation's lightweight detergent bottle to create innovative and eco-friendly packaging solutions for various products.
3
Score
Popularity
Activity
Freshness
