'Celsious' is an Eco-Friendly Laundromat with Organic Kombucha on Tap
Laura McQuarrie — May 4, 2018 — Eco
Unlike the many eco-friendly laundromats that solely put their focus on energy-efficient machines, NYC's 'Celsious' is setting itself apart as a modern hangout for the conscious consumer.
While Celsious is equipped with "the most energy-efficient washers and dryers currently on the market" from Electrolux, it also provides a beautiful, comfortable environment for customers to frequent. The space boasts an outdoor patio, an upper-level cafe that has organic kombucha on tap, baked goods and matcha tea. Just like visiting a regular laundromat, customers pay per wash and get a free cup of environmentally safe detergent from The Simply Co.
The majority of young consumers might never even think about following their local laundromat on social media, but Celsious boasts an aesthetically pleasing and inspiring feed that's all about community and doing right by the environment.
While Celsious is equipped with "the most energy-efficient washers and dryers currently on the market" from Electrolux, it also provides a beautiful, comfortable environment for customers to frequent. The space boasts an outdoor patio, an upper-level cafe that has organic kombucha on tap, baked goods and matcha tea. Just like visiting a regular laundromat, customers pay per wash and get a free cup of environmentally safe detergent from The Simply Co.
The majority of young consumers might never even think about following their local laundromat on social media, but Celsious boasts an aesthetically pleasing and inspiring feed that's all about community and doing right by the environment.
Trend Themes
1. Eco-friendly Laundromats - Opportunity for laundromats to differentiate themselves by offering eco-friendly services and creating a welcoming space for conscious consumers.
2. Energy-efficient Machines - Increased demand for energy-efficient washers and dryers that minimize environmental impact and reduce utility costs for laundromats.
3. Social Media Marketing for Laundromats - Untapped potential for laundromats to engage young consumers through aesthetically pleasing and inspiring social media feeds focused on community and environmental consciousness.
Industry Implications
1. Laundromat Industry - Laundromats can capitalize on the trend of eco-friendly services and create a unique selling point in a competitive industry.
2. Home Appliance Industry - Manufacturers can cater to the demand for energy-efficient washers and dryers, providing opportunities for innovation and market growth.
3. Digital Marketing Industry - Digital marketing agencies can offer specialized services to laundromats, helping them build a strong online presence and effectively reach young consumers.
6.7
Score
Popularity
Activity
Freshness
