The New Bolden Sunscreens Cater to Those with Deeper Complexions
Riley von Niessen — June 15, 2017 — Fashion
This new Bolden sunscreen was created in reaction to the brand's realization that there's not nearly enough protective products on the market for those who have darker skin tones. Due to this, many are often left with products that don't complement them, as they tend to leave their skin an odd shade of gray when fully applied.
While it's true that those with darker skin tones are less likely to get burnt, research has shown that it's important for everyone to protect their skin in order to avoid DNA damage that can lead to a higher risk of skin cancer down the road. Although the new Bolden sunscreen boasts SPF 30 protection to prevent this kind of damage, it's also packed with moisturizers, antioxidants, and vitamins to keep skin hydrated and looking youthful.
While it's true that those with darker skin tones are less likely to get burnt, research has shown that it's important for everyone to protect their skin in order to avoid DNA damage that can lead to a higher risk of skin cancer down the road. Although the new Bolden sunscreen boasts SPF 30 protection to prevent this kind of damage, it's also packed with moisturizers, antioxidants, and vitamins to keep skin hydrated and looking youthful.
Trend Themes
1. Inclusive Beauty - Brands are responding to lack of inclusive sunscreens in the market, catering to those with deeper complexions.
2. Skin Care Innovation - New sunscreens are being developed to cater to the unique needs of specific skin tones, including the need for increased moisture and hydration.
3. Sun Protection for All - Research is emphasizing the importance of sun protection for all skin types and tones, leading to a growing demand for more diverse protective products.
Industry Implications
1. Skincare - The skincare industry is responding to the need for inclusive sunscreen products that cater to specific skin tones.
2. Beauty - Brands within the beauty industry are expanding their inclusivity efforts to include sun protection products for all skin types and tones.
3. Health and Wellness - The importance of sun protection as a preventative measure against skin cancer is increasingly recognized within the health and wellness industry, leading to growing demand for diverse and effective products.
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