Giftee Lets You Reward Your Followers With Real-World Gifts
Michael Hines — April 21, 2011 — Lifestyle
References: giftee.co & springwise
Japanese tweeters who would like to show their followers a little more appreciation than just a retweet and a follow Friday recommendation can now use Giftee, a new gift-giving service. Giftee lets Twitter users send small gifts to their followers such as cups of coffee or flowers.
Unlike most social media gifting programs Giftee's gifts actually exist in the real world. To use the program, users need only to sign up and select a gift from any one of the participating shops. You can then pay for the gift with your credit card and send it to your lucky follower. The service has also opened its doors to charitable donations to the Japanese Red Cross and other aid organizations aiding in the Japan recovery effort.
This service is still just Japan-only, but like all good tech innovations it shouldn't be exclusive to the Land of the Rising Sun for long. Looks like I need to start stepping my Twitter game up.
Unlike most social media gifting programs Giftee's gifts actually exist in the real world. To use the program, users need only to sign up and select a gift from any one of the participating shops. You can then pay for the gift with your credit card and send it to your lucky follower. The service has also opened its doors to charitable donations to the Japanese Red Cross and other aid organizations aiding in the Japan recovery effort.
This service is still just Japan-only, but like all good tech innovations it shouldn't be exclusive to the Land of the Rising Sun for long. Looks like I need to start stepping my Twitter game up.
Trend Themes
1. Real-world Social Gifting - Opportunity for businesses to create innovative social gifting platforms that allow users to send real-world gifts to their followers on social media.
2. Charitable Donations as Gifts - Disruptive innovation opportunity for organizations to develop platforms that enable users to make charitable donations as gifts to their followers on social media.
3. Expansion of Social Gifting Services - Potential for the global expansion of social gifting services like Giftee, providing users worldwide with the ability to send small gifts to their followers on social media platforms.
Industry Implications
1. E-commerce - E-commerce businesses can explore opportunities to integrate real-world social gifting services into their platforms, allowing users to purchase and send gifts to their followers on social media.
2. Social Media - Social media platforms can consider incorporating features that enable users to send real-world gifts to their followers, enhancing user engagement and satisfaction.
3. Charitable Organizations - Charitable organizations can leverage the concept of charitable donations as gifts on social media platforms, encouraging users to support causes while connecting with their followers.
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