Barnes & Noble Nook eReader Can Be Read in the Sun
Jessica Marcel — October 21, 2009 — Business
References: barnesandnoble & mashable
The Amazon Kindle may finally get a run for its money from the soon-to-be-released Nook eReader from Barnes & Noble. The Nook eReader is already available for pre-order and the device will be released in November.
The Nook eReader has been in the planning for a long time. Current Kindle competitors haven’t been great at getting a foothold, so the market will be keeping its eye on the device.
You’ll be able to browse entire books on the Nook eReader when at Barnes & Noble, but wifi capability is going to be limited, at least at first.
The Nook eReader has been in the planning for a long time. Current Kindle competitors haven’t been great at getting a foothold, so the market will be keeping its eye on the device.
You’ll be able to browse entire books on the Nook eReader when at Barnes & Noble, but wifi capability is going to be limited, at least at first.
Trend Themes
1. Touchscreen E Ink Readers - Disruptive innovation opportunity: Develop advanced touchscreens for e Ink readers to enhance user experience.
2. Nook Ereader - Disruptive innovation opportunity: Create a competitive eReader device with improved features and functionality.
3. Pre-ordering Devices - Disruptive innovation opportunity: Develop new platforms and strategies for pre-ordering devices to optimize sales and customer experience.
Industry Implications
1. E Ink Reader - Disruptive innovation opportunity: Expand the e Ink reader market by introducing innovative and user-friendly devices.
2. Ereader Market - Disruptive innovation opportunity: Improve and diversify eReader products to create intense competition and cater to customer preferences.
3. Retail Industry - Disruptive innovation opportunity: Collaborate with leading retailers to promote and sell eReaders, boosting sales and market penetration.
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