The DKNY Golden Delicious Ad Stars a Sweet Lara Stone
Meghan Young — July 30, 2011 — Fashion
References: dkny & fashionising
The DKNY Golden Delicious ad campaign is full of refreshing imagery. First of all, the abundance of appetizing apples evokes a clean and healthy feeling. Secondly, there is an angelic aura about model Lara Stone that is filled with childlike innocence. Thirdly, the country air in the ad jumps off the page simply through looking at these tantalizing surroundings. Last but not least, the DKNY Golden Delicious ad campaign is unique and modern.
The DKNY Golden Delicious ad campaign is so refreshing that I can't wait to get my hands on this fruit-filled fragrance immediately. That is entirely the point and the sign of an effective campaign. I especially enjoy the golden hues surrounding the entire image, complementing rather than drowning out the DKNY Golden Delicious perfume bottle in the forefront.
The DKNY Golden Delicious ad campaign is so refreshing that I can't wait to get my hands on this fruit-filled fragrance immediately. That is entirely the point and the sign of an effective campaign. I especially enjoy the golden hues surrounding the entire image, complementing rather than drowning out the DKNY Golden Delicious perfume bottle in the forefront.
Trend Themes
1. Refreshingly Fruity Fragrance Campaigns - Disruptive innovation opportunity: Explore new ways to incorporate natural and fruity elements into fragrance advertising to create a clean and healthy image.
2. Angel-inspired Fragrance Campaigns - Disruptive innovation opportunity: Tap into the nostalgia for childlike innocence in fragrance advertising by featuring angelic imagery and ethereal models.
3. Modern and Unique Fragrance Campaigns - Disruptive innovation opportunity: Break away from traditional perfume advertising by experimenting with unconventional visuals and concepts to appeal to modern consumers.
Industry Implications
1. Perfume and Fragrance Industry - Disruptive innovation opportunity: Rethink scent marketing strategies and explore new fragrance compositions that reflect the refreshing and modern trends in advertising campaigns.
2. Advertising and Marketing Industry - Disruptive innovation opportunity: Develop innovative storytelling techniques and visual aesthetics that capture the attention of consumers and create a unique brand identity.
3. Fashion and Beauty Industry - Disruptive innovation opportunity: Collaborate with perfume brands to create visually stunning and conceptually diverse ad campaigns that resonate with fashion-forward consumers.
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