Royal Wedding Day Air Bottles the Breeze on the Big Day
Amelia Roblin — April 29, 2011 — Pop Culture
Not everyone has been invited to get close enough to the monarchical marriage festivities to smell it, so Watt UK has thoughtfully asserted they'll have a team ready at the occasion to collect Royal Wedding Day Air.
The expression "love is in the air" may have all the more meaning with reference to the regal couple Prince William and Kate Middleton, and the atmospheric aroma would only be enhanced by the scent of exuberant flowers and the fragrance of expensive perfumes. Many anticipate the nuptials to be a magical moment in history, and a keepsake-like bottled air from the ceremony could become a priceless possession.
The intended entrappers of Royal Wedding Day Air market their product as similar to a bottle of costly champagne. A special future occasion may call for the popping of the cork and a communal contemplative whiff of the aged conjugal wind.
The expression "love is in the air" may have all the more meaning with reference to the regal couple Prince William and Kate Middleton, and the atmospheric aroma would only be enhanced by the scent of exuberant flowers and the fragrance of expensive perfumes. Many anticipate the nuptials to be a magical moment in history, and a keepsake-like bottled air from the ceremony could become a priceless possession.
The intended entrappers of Royal Wedding Day Air market their product as similar to a bottle of costly champagne. A special future occasion may call for the popping of the cork and a communal contemplative whiff of the aged conjugal wind.
Trend Themes
1. Royal Wedding Memorabilia - There is an opportunity to create and market more keepsake-like products following big events like weddings.
2. Air Collection - Collecting air from important events and locations can be a marketable niche for some industries.
3. Experiential Marketing - Using limited edition products to bring customers closer to live events can be a powerful marketing strategy.
Industry Implications
1. Event Memorabilia - The event memorabilia industry can expand to incorporate unique keepsakes like bottled air from important occasions.
2. Travel Souvenirs - The travel industry can capitalize on the collection of unique souvenirs like air from famous landmarks or events.
3. Luxury Goods - Luxury brands can create exclusive products like the ‘Royal Wedding Day Air’ to cater to their high-net-worth customers.
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