Crocs Erects a Whimsical Botanic Installation with Concepts Dubai
Kanesa D — May 31, 2022 — Art & Design
Crocs teams with Concepts Dubai to present its second collection with Salehe Bembury as the footwear brand continues to expand its client base worldwide.
Since its founding in 1996, streetwear store Concepts has debuted a number of shoes, with its unique take on the design process reinventing the sneaker form. The retailer’s innovative design for the new Salehe Bembury x Crocs collaboration produces a botanic-inspired installation in its Dubai retail location. A glass-paneled walk-through terrarium is erected inside the store's core.
The limited-edition shoeboxes use wood, tree branch, and cactus motifs with Crocs and Concepts Dubai co-branding. Interested parties can visit the installation at 39 Al Safa St, Al Wasl, Dubai, or visit the Concepts Dubai’s website.
Image Credit: Concepts
Since its founding in 1996, streetwear store Concepts has debuted a number of shoes, with its unique take on the design process reinventing the sneaker form. The retailer’s innovative design for the new Salehe Bembury x Crocs collaboration produces a botanic-inspired installation in its Dubai retail location. A glass-paneled walk-through terrarium is erected inside the store's core.
The limited-edition shoeboxes use wood, tree branch, and cactus motifs with Crocs and Concepts Dubai co-branding. Interested parties can visit the installation at 39 Al Safa St, Al Wasl, Dubai, or visit the Concepts Dubai’s website.
Image Credit: Concepts
Trend Themes
1. Nature-inspired Installations - The trend of integrating natural elements into retail installations offers opportunities for brands to create immersive experiences that evoke a sense of calm and well-being.
2. Collaborative Partnerships - The partnership between Crocs and Concepts Dubai highlights the trend of collaborations between brands that bring together different creative perspectives to produce unique products and experiences.
3. Limited-edition Packaging - The use of unique and creative packaging designs, such as the wood, tree branch, and cactus motifs used in the limited-edition Salehe Bembury x Crocs shoeboxes, can be a disruptive way for brands to create memorable and shareable moments for customers.
Industry Implications
1. Footwear - The innovative design process of the Salehe Bembury x Crocs collaboration demonstrates opportunities for footwear brands to create unique products that stand out in today’s competitive market.
2. Retail - The nature-themed installation at Concepts Dubai highlights the potential for retailers to create immersive in-store experiences that attract and retain customers through unique and memorable design.
3. Packaging - The limited-edition packaging of the Salehe Bembury x Crocs collaboration showcases the potential for packaging to be a critical component in brand differentiation and customer experience.
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