Austin Beerworks is Selling 99-Packs of Anytime Ale for $99
Rahul Kalvapalle — August 26, 2014 — Lifestyle
References: anytimeale & gizmodo
Austin, Texas-based brewery Austin Beerworks will soon be selling 99-packs of beer. No, that's not a typo -- 99-packs. The monstrous beer offering will be sold for only $99, making it a good option for college frathouses and just anybody looking for a grand old time at a reasonable price.
The ad for Peacemaker Anytime Ale shows a couple of guys entering a store and grabbing a massive, Toblerone-shaped case containing 99 cans of beer and adorned with the slogans 'Anytime is a good time for Peacemaker' and 'Lift with your buddy not your back."
Austin Beerworks hasn't released details on how to purchase this extravagant beer offering just yet, but will be doing so soon.
The ad for Peacemaker Anytime Ale shows a couple of guys entering a store and grabbing a massive, Toblerone-shaped case containing 99 cans of beer and adorned with the slogans 'Anytime is a good time for Peacemaker' and 'Lift with your buddy not your back."
Austin Beerworks hasn't released details on how to purchase this extravagant beer offering just yet, but will be doing so soon.
Trend Themes
1. Bulk Beer Sales - Many retailers and breweries alike can explore selling beer in bulk to cater to customers looking for a budget-friendly option.
2. Limited-time Packaging - Brands can create a sense of urgency and excitement by introducing limited-time or special packaging for their products.
3. Novelty Products - Brands can create unique and unusual products to generate buzz and attract customers' attention.
Industry Implications
1. Beverage - Beverage companies can explore offering bulk purchases for a discounted price, according to customer demand.
2. Retail - Retailers can experiment with offering limited-time or special packaging for their products to increase sales and drive traffic to their stores.
3. Marketing - Marketing agencies can assist brands in developing eye-catching and unusual products to create buzz and generate interest in their offerings.
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