Missoni Home Designs a Luxe Kit for Four Seasons' Vacationers
Laura McQuarrie — January 8, 2015 — Marketing
References: selectism & luxurylaunches
In order to equip Four Seasons' guests with the items necessary to kick back on the beach in style, Missoni Home and Seaside Luxe collaborated on this luxury travel beach kit. Inspired by the iconic colors and patterns of Missoni designs, this beach kit features a vivid chevron print. Patterns on the towels and pillows are available in both red and blue colorways, serving as earthy neutrals to suit all style preferences.
As for what the Missoni-designed beach kit contains, there's a luxurious blanket and a pillow, neatly tied together with a convenient vintage leather strap for easy carrying. The kits are exclusively available for purchase through the tropical Maui, Orlando, Lanai and Hualalai Four Seasons locations, as well as select Seaside Luxe retail shops.
As for what the Missoni-designed beach kit contains, there's a luxurious blanket and a pillow, neatly tied together with a convenient vintage leather strap for easy carrying. The kits are exclusively available for purchase through the tropical Maui, Orlando, Lanai and Hualalai Four Seasons locations, as well as select Seaside Luxe retail shops.
Trend Themes
1. Luxury Travel Kits - Opportunity for companies to collaborate and create luxury travel kits for hotels and resorts.
2. Designer-branded Hotel Products - Opportunity for designers to partner with hotels to create unique branded products and experiences for guests.
3. Iconic Design Elements - Opportunity to incorporate iconic design elements into products for consumer appeal and brand recognition.
Industry Implications
1. Hospitality - Hotels and resorts can expand their retail offerings with luxury travel kits from designer collaborations.
2. Fashion - Designers can expand their brand beyond clothing by partnering with hotels to create branded products for guests.
3. Home Goods - Home goods companies can create travel-specific products that incorporate iconic design elements for added consumer appeal.
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