The Genzano Infiorata Flower Festival Will Have Streets Smelling Sweet
Luisa Amanda Gomes — June 18, 2010 — Art & Design
References: flickr & odditycentral
The Genzano Infiorata flower festival combines the craft of creating intricate carpets with gardening. This festival has been celebrated in the town of Genzano, Italy on the second of week of June since the 1700s.
The artists of the town gather to envelop an entire street with this floral carpet during the Genzano Infiorata flower festival. These carpets can depict religious art, geometrically pleasing shapes or other infamous works of art. On the third week, their work is then demolished by local schoolchildren, who are permitted to wreak havoc.
The artists of the town gather to envelop an entire street with this floral carpet during the Genzano Infiorata flower festival. These carpets can depict religious art, geometrically pleasing shapes or other infamous works of art. On the third week, their work is then demolished by local schoolchildren, who are permitted to wreak havoc.
Trend Themes
1. Floral Carpets - The craft of creating intricate floral carpets presents an opportunity for disruptive innovation in the art and design industry.
2. Garden Festivals - The Genzano Infiorata flower festival's combination of gardening and artistic expression offers opportunities for disruptive innovation in the events and tourism industry.
3. Community Participation - The involvement of local schoolchildren in the demolition of the floral carpets presents an opportunity for disruptive innovation in the education and community engagement sectors.
Industry Implications
1. Art and Design - Disruptive innovation opportunities can arise from exploring new techniques and materials in creating intricate floral carpets.
2. Events and Tourism - Innovative approaches to combine gardening and artistic expression in garden festivals can create unique and immersive experiences for attendees.
3. Education and Community Engagement - Developing educational programs and initiatives that involve local schoolchildren in cultural events can foster community participation and appreciation.
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