Bodyform's #periodsomnia Campaign Focuses on Loss of Sleep
Laura McQuarrie — July 12, 2022 — Marketing
References: bodyform & famouscampaigns
Intimate care product provider Bodyform is highlighting #Periodsomnia with its latest campaign to bring awareness to the fact that, every night, millions and millions of people experience a loss of sleep. Research shows that people who menstruate lose about five months of sleep over their lifetime as a result of discomfort and anxiety.
The campaign shows a wide range of experiences and Bodyform was conscious to include representation for the 1% of society that are trans men or non-binary. With a mix of live-action, animation and thermal imagery, the campaign shares a visual depiction of what it feels like to be uncomfortable, irritated and in pain.
This new campaign from Bodyform helps to promote its new Goodnight Towel products.
The campaign shows a wide range of experiences and Bodyform was conscious to include representation for the 1% of society that are trans men or non-binary. With a mix of live-action, animation and thermal imagery, the campaign shares a visual depiction of what it feels like to be uncomfortable, irritated and in pain.
This new campaign from Bodyform helps to promote its new Goodnight Towel products.
Trend Themes
1. Nighttime Menstruation Campaigns - Campaigns that highlight the impact of menstruation on sleep disruption.
2. Inclusive Advertising - Campaigns that consciously include representation for trans men or non-binary individuals to raise awareness of their unique experiences.
3. Period Discomfort Relief - Innovative products and services designed to ease period discomfort and help improve sleep quality.
Industry Implications
1. Intimate Care Products - Companies that manufacture and sell menstrual products and other related items for personal hygiene care.
2. Advertising and Marketing - Industry that promotes products or services through various channels including digital, print, and broadcast media.
3. Consumer Goods - Industry that produces products for household, personal, and beauty care purposes that are sold directly to customers.
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