SendView Gives You a Way to Track Competitors and Their Newsletters
Alyson Wyers — January 11, 2017 — Marketing
References: greggblanchard & betalist
This startup helps you track competitors and their email marketing strategies. Founded by Gregg Blanchard, startup SendView provides you with email marketing-tracking addresses as a way to monitor your competitors' emailed newsletters.
SendView provides a way for you to produce private tracking addresses just for you that you can use when subscribing to your competitors' email lists. This means you won't have to provide your own email address. SendView addresses also analyzes the newsletters on their way to your inbox through an analytics dashboard.
This approach is designed to give you better insight into the email marketing schemes of competing companies. The new venture has yet to publicly launch, but interested parties can sign up to receive a tracking address for free.
SendView provides a way for you to produce private tracking addresses just for you that you can use when subscribing to your competitors' email lists. This means you won't have to provide your own email address. SendView addresses also analyzes the newsletters on their way to your inbox through an analytics dashboard.
This approach is designed to give you better insight into the email marketing schemes of competing companies. The new venture has yet to publicly launch, but interested parties can sign up to receive a tracking address for free.
Trend Themes
1. Competitor Email Marketing Tracking - The trend to track email marketing strategies of your competitors to gain insights and improve your own email marketing performance presents opportunities for developing email analytics tools.
2. Private Tracking Addresses - The trend towards anonymity and privacy in email marketing tracking presents opportunities for developing encryption-based tracking tools.
3. Email Analytics Dashboard - The trend towards advanced analytics of email marketing data presents opportunities for developing predictive analytics tools for email marketing.
Industry Implications
1. Marketing Automation - The growing trend towards marketing automation presents opportunities for developing more streamlined and efficient email marketing tracking tools.
2. Data Analytics - The trend towards advanced data analytics presents opportunities for developing more sophisticated email marketing analytics tools.
3. Cybersecurity - The trend towards privacy and security in email marketing tracking presents opportunities for developing more secure and encrypted email tracking tools.
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