The North Face Japan Updates Designs with GORE-TEX INFINIUM
The North Face Japan prepares for the winter season with new silhouettes that are made in collaboration with GORE-TEX INFINIUM materials. The Japanese branch is run by Goldwin and this time, the brand updates classic outerwear pieces with minimal looks and strong construction. The waterproof pieces start off with the Q3 bomber jacket and the Denali jacket.
The GORE-TEX INFINIUM materials make up the construction to deliver breathability, lightweight elements, and waterproof coating. Water droplets are expected to simply roll off the surface of the textile for ultra functionality. The Q3 bomber jacket has a waterproof shell that is lined with sweat-wicking nylon materials. The Denali jacket features fleece materials at the interior to keep wearers warm and GORE-TEX at the exterior.
Image Credit: Goldwin
The GORE-TEX INFINIUM materials make up the construction to deliver breathability, lightweight elements, and waterproof coating. Water droplets are expected to simply roll off the surface of the textile for ultra functionality. The Q3 bomber jacket has a waterproof shell that is lined with sweat-wicking nylon materials. The Denali jacket features fleece materials at the interior to keep wearers warm and GORE-TEX at the exterior.
Image Credit: Goldwin
Trend Themes
1. GORE-TEX INFINIUM Materials - Disruptive innovation opportunities lie in developing new applications for GORE-TEX INFINIUM materials beyond outerwear, such as in sports equipment or even medical textiles.
2. Minimal Looks - There is potential for disruptive innovation in creating minimalist designs for a wide range of products, from furniture to electronics, that focus on functionality and simplicity.
3. Weatherproof Technology - Disruptive innovation opportunities exist in integrating weatherproof technology into various industries, such as automotive or outdoor equipment.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunities can be explored by incorporating weatherized materials and designs into other fashion segments, such as footwear or accessories.
2. Outdoor Industry - Disruptive innovation opportunities exist in developing new products or technologies that enhance outdoor experiences with weather-resistant and durable features.
3. Sports Industry - There is potential for disruptive innovation in integrating weatherproof materials and technologies into sports equipment and apparel to improve performance and comfort.
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