LEZÉ the Label Offers Durable and Adjustable Dress Pants
Kalina Nedelcheva — January 9, 2018 — Fashion
References: lezethelabel & kickstarter
Motivated by a desire to wear PJs all day everyday, best friends Tanya and Karen are the latest entrepreneurs who tackle the problem of ill-fitting female dress pants from a sustainable perspective. With a life-time warranty and wearable versatility, the dress pants have a flexible waistband, a removable belt, supportive darts, and strategically placed pockets. The fabric is adaptive, moisture-wicking, odorless, and wrinkle-resistant. However, what truly makes these dress pants unique is that they are 100% sustainable through the yarn that's used to create them, which is spun and infused with grounded coffee and recycled plastic bottles. In addition, it is Blue Sign-backed and Global Recycle Standard certified.
The versatile dress pants were fully funded through Kickstarter in just 12 hours, reflecting the need for comfortable, all-purpose clothing and a drive for eco-friendly fashion.
The versatile dress pants were fully funded through Kickstarter in just 12 hours, reflecting the need for comfortable, all-purpose clothing and a drive for eco-friendly fashion.
Trend Themes
1. Comfortable Dress Pants - Disruptive innovation opportunity: Develop sustainable and adjustable dress pants that prioritize comfort without sacrificing style.
2. Eco-friendly Fashion - Disruptive innovation opportunity: Create clothing made from sustainable materials such as recycled plastic bottles to cater to environmentally conscious consumers.
3. Versatile Clothing - Disruptive innovation opportunity: Design multipurpose clothing with features like flexible waistbands and removable belts to provide adaptability and functionality to customers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable practices and materials into the fashion industry to meet the growing demand for eco-friendly clothing.
2. Textile Manufacturing - Disruptive innovation opportunity: Explore innovative ways to incorporate recycled materials, such as plastic bottles, into the textile manufacturing process to reduce waste and promote sustainability.
3. Clothing Retail - Disruptive innovation opportunity: Offer versatile clothing options that prioritize comfort and functionality to attract and retain customers seeking all-purpose apparel.
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