The Six Patterns of Opportunity
& Top Eighteen Megatrends
AccelerationReductionConvergenceDivergenceRedirectionCyclicalityProsumerismAICatalyzationInstant Entre-preneurshipSimplicityCurationMultisensationHybridizationCo-CreationPersonalizationMany-to-ManyAuthenticityGamificationExperienceTribalismYouthfulnessNaturalityNostalgia
The 6 Patterns of Opportunity & Top 18 Megatrends
ACCELERATION
1. Perfecting One Thing
2. Aspirational Icon
3. Exaggerated Feature
4. Reimagined Solution
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
CYCLICALITY
1. Retro
2. Generational
3. Economic + Seasonal
4. Repetitive Cycles
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
REDUCTION
1. Specialization
2. Fewer Layers + Efficiency
3. Crowdsourcing
4. Subscription
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, and launch companies.
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
REDIRECTION
1. Refocusing
2. Reversing
3. Surprising
4. Gamifying
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
CONVERGENCE
1. Combining + Layering
2. Adding Value
3. Co-Branding + Aligning
4. Physical + Digital
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
DIVERGENCE
1. Personalization + Customization
2. Status + Belonging
3. Style + Fashionizing
4. Generational Rebellion
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
The Six
Patterns of
Opportunity
& Top
Eighteen
Megatrends
490,638 Ideas
10,916 Insights
18 Megatrends
6 Patterns
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