This Eniko Mihalik Vogue Nippon Spread Shows the Stylish Side of Housework
Summer Luu — October 29, 2010 — Pop Culture
References: vogue.co.jp & fashiongonerogue
This Eniko Mihalik Vogue Nippon spread in the December 2010 issue seems to take influences from the popular TV show 'Desperate Housewives.'
Featuring Mihalik doing daily chores around the house, with backgrounds of gardening and playground babysitting, these pages show Eniko Mihalik as she rocks with ultimate housewife style. Who said house-cleaning had to be drabby? As demonstrated here, the Enriko Mihalik Vogue Nippon issue surely believes otherwise.
Implications - Historically, being a housewife was the standard of living for the majority of women before the 1970s. In modern times, the rise of the career woman has left the typical 1950s housewife as nothing but an image for men to be nostalgic for and fantasize about. Editorials, ads and artwork that are inspired by the styles of these vintage housewives are popular for both men and women who admire both the style and the progress of modern society.
Featuring Mihalik doing daily chores around the house, with backgrounds of gardening and playground babysitting, these pages show Eniko Mihalik as she rocks with ultimate housewife style. Who said house-cleaning had to be drabby? As demonstrated here, the Enriko Mihalik Vogue Nippon issue surely believes otherwise.
Implications - Historically, being a housewife was the standard of living for the majority of women before the 1970s. In modern times, the rise of the career woman has left the typical 1950s housewife as nothing but an image for men to be nostalgic for and fantasize about. Editorials, ads and artwork that are inspired by the styles of these vintage housewives are popular for both men and women who admire both the style and the progress of modern society.
Trend Themes
1. Vintage Housewife Style - The influence of vintage housewife style on art, fashion, and advertising presents an opportunity to bring a fresh take on nostalgia and style in modern times.
2. Chore-inspired Fashion - Turning mundane and practical household chores into fashionable, Instagram-worthy moments for influencers and fashionistas is a new space to explore.
3. Modern Domesticity - As more people continue to work from home, there is a growing movement towards modern domesticity, leading to new products and services that cater to this trend.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage the vintage housewife trend to create new collections that celebrate practical and glamourous household tasks.
2. Home and Living - There is an opportunity in the home and living industry to create new products and services that enhance the experience of modern domesticity, such as high-tech cleaning tools and personalized home decor.
3. Marketing and Advertising - Brands can embrace the chore-inspired fashion trend to create campaigns and content that showcase the fun and stylish side of household tasks, appealing to a generation of young and hip consumers.
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